PRESS RELEASE — Nov 12 — Lavalife has launched their new holiday shopping and entertaining guide at http://www.holidays.lavalife.com, which includes articles such as "Holiday Gifts for New Loves", "Green Gifting", "Gifts for Pampered Pets", "Spicy Stocking Stuffers", and "Handling Secret Santa", as well as ideas for singles events, specialty cocktails and other entertaining ideas. Users can purchase directly from the site through site partners. FULL ARTICLE @ CLICK PRESS
Mark Brooks: Dating sites are looking to advertising to raise average revenue per user. Rather than advertise, Lavalife is 'recommending'. That should be more effective and relevant and make them more money than regular ads.
And sophisticated targeted marketing campaigns based on advanced consumer models and Item Response Theory research, as opposed to “recommendation engines,” can take revenue even further! I’m happy to discuss with interested parties.
Thx,
James Houran, Ph.D.
Online Dating Magazine
And sophisticated targeted marketing campaigns based on advanced consumer models and Item Response Theory research, as opposed to “recommendation engines,” can take revenue even further! I’m happy to discuss with interested parties.
Thx,
James Houran, Ph.D.
Online Dating Magazine