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Penthouse Buys FriendFinder

Posted on December 12, 2007

Penthouse_mg_friendfinder_logaNEW YORK TIMES — Dec 12 — Penthouse Media, has acquired Various (FriendFinder) and its subsidiaries as part of a plan to expand its reach. Various operates more than 25 sites including AdultFriendfinder, and has more than 260 million members and 1.2 million paying subscribers. The combined revenue of both companies is projected to be $340 million in 2007. Penthouse was purchased in 2004 by PET Capital Partners, a group of private investors. FULL ARTICLE @ NEW YORK TIMES

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2 thoughts on “Penthouse Buys FriendFinder”

  1. Sam Moorcroft, ChristianCafe.com's avatar Sam Moorcroft, ChristianCafe.com says:
    December 12, 2007 at 6:24 pm

    How nice: Penthouse can now sell sex on BigChurch.com:
    http://www.nytimes.com/2007/12/12/technology/12penthouse.html?_r=2&ref=business&oref=slogin&oref=slogin
    “….Various’s most popular Web site is adultfriendfinder, which describes itself as a personals community for swingers and sex. But Various owns a variety of other social networks like
    Italianfriendfinder.com, gradfinder.com and bigchurch.com, which offers to help users “meet people who share the same spiritual beliefs as you.”
    “For now, we are holding on to everything,” Mr. Bell said. He said the goal was to provide consumers, particularly 18-to-34-year-old men, with a wide variety of sex-related offerings in magazines, in videos and online.”
    I can see that going over like a lead zeppelin…Pardon the pun, bu will someone please tell the emperor that he has no clothes?

    Reply
  2. Sam Moorcroft, ChristianCafe.com's avatar Sam Moorcroft, ChristianCafe.com says:
    December 12, 2007 at 6:24 pm

    How nice: Penthouse can now sell sex on BigChurch.com:
    http://www.nytimes.com/2007/12/12/technology/12penthouse.html?_r=2&ref=business&oref=slogin&oref=slogin
    “….Various’s most popular Web site is adultfriendfinder, which describes itself as a personals community for swingers and sex. But Various owns a variety of other social networks like
    Italianfriendfinder.com, gradfinder.com and bigchurch.com, which offers to help users “meet people who share the same spiritual beliefs as you.”
    “For now, we are holding on to everything,” Mr. Bell said. He said the goal was to provide consumers, particularly 18-to-34-year-old men, with a wide variety of sex-related offerings in magazines, in videos and online.”
    I can see that going over like a lead zeppelin…Pardon the pun, bu will someone please tell the emperor that he has no clothes?

    Reply

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