INC — Dec 23 — To compete with larger players such as Match.com and eHarmony, Paul A. Falzone, CEO of The Right One and Together Dating, partners with an online marketing firms that specialize in rounding up sales leads. Online lead generation companies produced $1.3 billion in revenue in 2006, almost doubling sales from the previous year, according to the Interactive Advertising Bureau. "The backbone of our marketing efforts used to be direct mail. A lead used to cost us $250. We now pay a tenth of that for leads that are generated online. It has helped our revenue grow more than 130 % in the past three years", Falzone said. FULL ARTICLE @ INC
Mark Brooks: The Right One/Together Dating buys leads from internet dating companies. Please email, or call me at 212-444-1636 if you would like to set up a lead generation arrangement. (Disclosure: TRO/TD is a client of Courtland Brooks.)