ADVERTISING AGE — Feb 8 — During Valentine's Day week, Perfectmatch.com will be woven into "Another Chance for Romance", a dating show aimed at boomers on Retirement Living TV, a niche channel that appears on DirecTV and Comcast. Perfectmatch CEO Duane Dahl said the site has seen a 60% spike in the 50+ audience from 2005 to 2006, and is up 140% in the 50+ audience for 2006 to 2007. A "mature" consumer in his or her 70s should not be approached in the same way as a recent retiree.
The full article was originally published at Advertising Age, but is no longer available.
Mark Brooks: Match, eHarmony and Lavalife have also experienced double digit growth in the 50+ segment.