MAD.CO.UK — Feb 7 — Gaydar.co.uk is set to launch a £500k multimedia campaign to promote its service. The campaign will include online and print ads in both the gay and non-gay media, initially in Australia next month before being rolled out to the UK in May to coincide with the UK Pride season. The site will also be sponsoring various Pride events in the UK this summer.
The full article was originally published at Mad.co.uk, but is no longer available.