OPW — Apr 28 — Think of a dating site as a shop, with people on the shelves. Dating
sites sell people to people. So the first thing a new site must do, is
build their stock of people and spend seven figures to build their
sites to critical mass so it converts, and is viable. They also have to
overcome the operational costs of running customer service, and their
sites, and site development. The entrepreneur can choose between
developing their own software from scratch, or using an off the shelf
package, or using a white label provider.
The majority of people I talk to who have tried to develop software
have run into serious problems. If you’re going to use software, make
sure its with a development group that has developed community/social
networking/dating sites in the past. If you have more generic needs you
could use an off the shelf package. Off the shelf dating site software
is a better bet than developing from scratch in most cases but most
packages tend to be buggy and the support costs can add up. My money
has always been on using white label services. You can find a list here.
White labeling services help negate operational costs, and help
entrepreneurs build a profitable businesses extremely quickly by
granting them access to an existing base of users. Rather than start
one generic site, I’d recommend starting a number of niches. Niche
dating sites tend to convert better than generic sites and tend to
garner more word-of-mouth exposure amongst their target audiences
because of their more focused approach. Let me know how it goes, mark@courtlandbrooks.com.
This post also appears on FrequentFlirters.
Hi Mark,
Is there anywhere that tracks White Label dating’s traffic as a whole, like you do with regular dating sites, or something similar for the 3rd party dating options ?
Thanks
Syd
Hi Mark,
Is there anywhere that tracks White Label dating’s traffic as a whole, like you do with regular dating sites, or something similar for the 3rd party dating options ?
Thanks
Syd
I seriously wonder if people can really profit from starting ano0ther dating sites since there are so many blossoming everyday.
I seriously wonder if people can really profit from starting ano0ther dating sites since there are so many blossoming everyday.
yes but only issue is you then do NOT own the member base.
yes but only issue is you then do NOT own the member base.
Tai – that comment isn’t necessarily true.
We do have shared ownership of data with some of our partners – it’s certainly something that we’ll do if the partners are truly committed to growing their business with us.
Tyler – yes, by starting niche dating sites there’s a lot that can be done.
Syd – we’re working with Hitwise to enable this exact functionality with them 🙂
Ross
Tai – that comment isn’t necessarily true.
We do have shared ownership of data with some of our partners – it’s certainly something that we’ll do if the partners are truly committed to growing their business with us.
Tyler – yes, by starting niche dating sites there’s a lot that can be done.
Syd – we’re working with Hitwise to enable this exact functionality with them 🙂
Ross