DALLAS NEWS — May 29 — Along with the high-profile pay sites such as Match.com and True.com, a flood of free sites, such as PlentyofFish.com, niche sites and even social networks vie for amorous clicks. Match.com's nearly $350m in revenue and 1.35m paying subscribers place it atop the industry. True.com doesn't disclose revenue figures but its Internet traffic fell the most of any of the top 20 dating sites measured by ComScore in March, down 39% over last year. "The market for paying users of online dating is nearing its natural limit", said Jupiter Research analyst Nate Elliott. Free sites and niche sites for ethnic or gay daters are a greater lure, he wrote.
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Re: Nearing its natural limit- If the dating industry can only get approximately 2% of the market to pay then obviously free dating sites have won. As I’ve always said, there will always be room for paid dating for serious singles. They are the only companies that can afford to market and develop new products and services for the most part.
Re: Nearing its natural limit- If the dating industry can only get approximately 2% of the market to pay then obviously free dating sites have won. As I’ve always said, there will always be room for paid dating for serious singles. They are the only companies that can afford to market and develop new products and services for the most part.