PRESS RELEASE — Oct 15 — Dating Direct, the online dating service, is launching DatingDirectAffinity.com, a site which uses online psychometric testing and a professional coaching team to help single people find a serious long-term relationship. The service also offers members professional relationship advice and guidance through online coaching videos and advice columns from a team of psychologists and dating experts. FULL ARTICLE @ BRAND REPUBLIC

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DatingDirectAffinity.com (DDA) analyses the data using 71 different criteria to recommend potential partners, deemed to be highly compatible.
The three key areas analysed are:
System of values — what users believe in and what matters most to them.
Outlook on life — users’ views on relationships and life.
Personality — personal traits and how users interact with others.
………………………..
Members can choose their own compatibility settings
”
Nothing new because DDA is powered by ….. Ulteem!
Screenshot1
http://img413.imageshack.us/my.php?image=ddapbyulteemmf6.jpg
So DDA has the same weakpoints as Ulteem. Both DDA and Ulteem can not substantiate their claims with a Scientific Paper.
Test is only in English for the United Kingdom, because they assess 12 personality factors and then they combine to “construct” a proprietary model of the Normative Big 5.
Which norm does DDA use? The one for the United Kingdom?
Compatibility between prospective mates is expressed as percentage, i.e. 71%, 63%, etc
Screenshot2
http://img379.imageshack.us/my.php?image=ddacompatibilityfh8.jpg
As any other actual online dating site offering compatibility matching methods DDA could reach “as low as” 3 / 4 persons high compatible per 1,000 persons, so in a 1,000,000 women database, you have as many as 3,000 / 4,000 women to contact (nearly at the same time), that means a whole precision LESS than anyone could achieve by searching on one’s own!!!!
DDA provides a (long) written report like:
(part of it)
”
A Strong Impact on the Couple’s Relationship
If individuals have a base of common values and a shared outlook on the major aspects of life then their personalities are likely to be similar.
Today, many studies attest to the determining impact of personality on the quality of the link with another person and on the subjective feeling of growth within a couple’s relationship.
The number of separations in the general public is in part determined by people discovering certain personality traits that they never saw in their partner until late on in the relationship.
There is a simple explanation for this: People pair up on the basis of common values and a convergent outlook on life because these factors are more obvious. In general they show through quite quickly. On the other hand, personality traits take longer to show themselves clearly.
At the start of the relationship, each person is transportedeven transformedby passion in a more or less lasting way, which has an impact on the way the partners behave with each other.
It is not until later, when the honeymoon period is over, that the inclinations of each person are revealed more completely. When the usual behaviour of the partners tallies with what they consider acceptable behaviour, the relationship will endure and grow in a more mature way. On the other hand, if the partners perceive their reciprocal behaviour as being notably different from the ideal image they had of a partner, then the differences surface and the feeling of union that had developed during the passionate phase crumbles.
……………………….
Two Types of Affiliation
More or less, everyone has explicit representations of their personality traits that they consider as assets or potential restraints on their relationships with others. Also, many people consciously or subconsciously look for a partner with a personal profile more or less identical to theirs. In this case, these people aim to search for a similar partner. The more the partners resemble one another, the more chance there is of them getting on well.
Others look for a partner who is the complete opposite to them. An introverted person could, for example, look for a very sociable and demonstrative partner. A dreamer with a creative profile could look for a stable person, with good organizational skills as well as a strong sense of reality to make up for what they lack. These people are looking for a complementary partner. The more the partners complement one another, the more their feeling of getting on well will be elevated.
Examination of the responses you have entered in the affinity test seems to show that you look for such a person. SIMILAR
……………………..
Psychological profile of your character traits
Now that you’ve completed the affinity test, we’ve drawn up your personality profile on the basis of 12 elements in five major groups.
These five groups are based on the Big Five model of personality – a widely accepted scientific theory that’s been validated in several hundred studies worldwide. Psychologists currently see it as a highly useful model of describing a person’s behaviour.
We’ve expanded the Big Five model into 12 more detailed elements that give an even more precise approach to personality profiling.
……………………….
”
For me, when a Press Release says *highly compatible* means:
Over 1,000,000 million women database, here is the list of the 12 more compatible with you. Notice that woman#1 is the most compatible but she could be more compatible with other men right now.
woman#01 is 95.58476277% compatible
woman#02 is 95.56224356% compatible
woman#03 is 95.52998273% compatible
woman#04 is 94.18354278% compatible
woman#05 is 93.00453871% compatible
woman#06 is 93.00007524% compatible
woman#07 is 92.99738452% compatible
woman#08 is 92.37945551% compatible
woman#09 is 92.29779173% compatible
woman#10 is 92.27114287% compatible
woman#11 is 92.19515551% compatible
woman#12 is 92.12249558% compatible
and not a 71%, 63% or something like that, because (again) that means a whole precision LESS than anyone could achieve by searching on one’s own!!!!
Kindest Regards,
Fernando Ardenghi.
Buenos Aires.
Argentina.
ardenghifer@gmail.com
”
DatingDirectAffinity.com (DDA) analyses the data using 71 different criteria to recommend potential partners, deemed to be highly compatible.
The three key areas analysed are:
System of values — what users believe in and what matters most to them.
Outlook on life — users’ views on relationships and life.
Personality — personal traits and how users interact with others.
………………………..
Members can choose their own compatibility settings
”
Nothing new because DDA is powered by ….. Ulteem!
Screenshot1
http://img413.imageshack.us/my.php?image=ddapbyulteemmf6.jpg
So DDA has the same weakpoints as Ulteem. Both DDA and Ulteem can not substantiate their claims with a Scientific Paper.
Test is only in English for the United Kingdom, because they assess 12 personality factors and then they combine to “construct” a proprietary model of the Normative Big 5.
Which norm does DDA use? The one for the United Kingdom?
Compatibility between prospective mates is expressed as percentage, i.e. 71%, 63%, etc
Screenshot2
http://img379.imageshack.us/my.php?image=ddacompatibilityfh8.jpg
As any other actual online dating site offering compatibility matching methods DDA could reach “as low as” 3 / 4 persons high compatible per 1,000 persons, so in a 1,000,000 women database, you have as many as 3,000 / 4,000 women to contact (nearly at the same time), that means a whole precision LESS than anyone could achieve by searching on one’s own!!!!
DDA provides a (long) written report like:
(part of it)
”
A Strong Impact on the Couple’s Relationship
If individuals have a base of common values and a shared outlook on the major aspects of life then their personalities are likely to be similar.
Today, many studies attest to the determining impact of personality on the quality of the link with another person and on the subjective feeling of growth within a couple’s relationship.
The number of separations in the general public is in part determined by people discovering certain personality traits that they never saw in their partner until late on in the relationship.
There is a simple explanation for this: People pair up on the basis of common values and a convergent outlook on life because these factors are more obvious. In general they show through quite quickly. On the other hand, personality traits take longer to show themselves clearly.
At the start of the relationship, each person is transportedeven transformedby passion in a more or less lasting way, which has an impact on the way the partners behave with each other.
It is not until later, when the honeymoon period is over, that the inclinations of each person are revealed more completely. When the usual behaviour of the partners tallies with what they consider acceptable behaviour, the relationship will endure and grow in a more mature way. On the other hand, if the partners perceive their reciprocal behaviour as being notably different from the ideal image they had of a partner, then the differences surface and the feeling of union that had developed during the passionate phase crumbles.
……………………….
Two Types of Affiliation
More or less, everyone has explicit representations of their personality traits that they consider as assets or potential restraints on their relationships with others. Also, many people consciously or subconsciously look for a partner with a personal profile more or less identical to theirs. In this case, these people aim to search for a similar partner. The more the partners resemble one another, the more chance there is of them getting on well.
Others look for a partner who is the complete opposite to them. An introverted person could, for example, look for a very sociable and demonstrative partner. A dreamer with a creative profile could look for a stable person, with good organizational skills as well as a strong sense of reality to make up for what they lack. These people are looking for a complementary partner. The more the partners complement one another, the more their feeling of getting on well will be elevated.
Examination of the responses you have entered in the affinity test seems to show that you look for such a person. SIMILAR
……………………..
Psychological profile of your character traits
Now that you’ve completed the affinity test, we’ve drawn up your personality profile on the basis of 12 elements in five major groups.
These five groups are based on the Big Five model of personality – a widely accepted scientific theory that’s been validated in several hundred studies worldwide. Psychologists currently see it as a highly useful model of describing a person’s behaviour.
We’ve expanded the Big Five model into 12 more detailed elements that give an even more precise approach to personality profiling.
……………………….
”
For me, when a Press Release says *highly compatible* means:
Over 1,000,000 million women database, here is the list of the 12 more compatible with you. Notice that woman#1 is the most compatible but she could be more compatible with other men right now.
woman#01 is 95.58476277% compatible
woman#02 is 95.56224356% compatible
woman#03 is 95.52998273% compatible
woman#04 is 94.18354278% compatible
woman#05 is 93.00453871% compatible
woman#06 is 93.00007524% compatible
woman#07 is 92.99738452% compatible
woman#08 is 92.37945551% compatible
woman#09 is 92.29779173% compatible
woman#10 is 92.27114287% compatible
woman#11 is 92.19515551% compatible
woman#12 is 92.12249558% compatible
and not a 71%, 63% or something like that, because (again) that means a whole precision LESS than anyone could achieve by searching on one’s own!!!!
Kindest Regards,
Fernando Ardenghi.
Buenos Aires.
Argentina.
ardenghifer@gmail.com