WEBIT PR — Nov 14 — The online dating industry should beware of grouping all gay communities together as it shows a lack of understanding for the complexities, nuances of and niches of the market, according to Ross Williams of WhiteLabelDating.com (WLD). WLD, which provides the backend system requirements for brands and individuals to start their own online dating communities, has seen a 300% growth in same-sex relationships websites. Recent additions include sites like: TheGayExchange.co.uk, GayDatingGroup.co.uk and MeTarzanYouGay.co.uk. "The gay community is often an afterthought in the online dating business and this results in poorly marketed, generic gay offerings. A one size fits all approach is often not appropriate," said Ross Williams. FULL ARTICLE @ WEBIT PR
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