WSJ — Nov 20 – A settlement between eHarmony and the New Jersey attorney general requires the online heterosexual dating service to also cater to homosexuals, raising questions about whether other services that target a niche clientele could be forced to expand their business models. eHarmony denied violating discrimination law and said its business had been based on years of researching opposite-sex marriages to understand what makes such couples compatible. EHarmony attracted nearly 2.6m unique visitors in October, a 28% jump from a year earlier, according to comScore. Consumers are expected to dole out nearly $1 billion in fees for online dating sites this year, according to Forrester Research, and the market is expected to expand by 10% in each of the next five years. FULL ARTICLE @ WSJ
