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eHarmony Uses Misleading Lesbian Personals Ads On Facebook

Posted on November 21, 2008

Eharmony-logo GAY WALLET — Nov 20 — The segregated gay personals site Compatible Partners won't launch until March 2009 but eHarmony already placed its ads on Facebook. I wonder if eHarmony's Facebook ads are part of a marketing research project where they're testing the waters and trying to decide how much money they can realistically make by offering gay personals on a "special" segregated section of their web site.

The full article was originally published at Gay Wallet, but is no longer available.

See all posts on eHarmony

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4 thoughts on “eHarmony Uses Misleading Lesbian Personals Ads On Facebook”

  1. Unknown's avatar Fred Moesker says:
    November 21, 2008 at 4:25 pm

    My guess is this is the work of an affiliate trying to cash in on the recent publicity. I can’t see eHarmony running those type of ads (yet) and also doubt they’d advertise themselves as ‘free’ when they are clearly not.

    Reply
  2. Unknown's avatar Fred Moesker says:
    November 21, 2008 at 4:25 pm

    My guess is this is the work of an affiliate trying to cash in on the recent publicity. I can’t see eHarmony running those type of ads (yet) and also doubt they’d advertise themselves as ‘free’ when they are clearly not.

    Reply
  3. daringabroad's avatar daringabroad says:
    September 21, 2017 at 4:10 am

    Times have changed I guess.

    Reply
  4. daringabroad's avatar daringabroad says:
    September 21, 2017 at 4:10 am

    Times have changed I guess.

    Reply

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