TRADING MARKETS — Nov 12 — SNAP Interactive's focus is building applications on social networks. Their biggest application, "Are You Interested", is the leading pure dating application on the web and a Top 10 app on Facebook with over 11m users. SNAP reported $533,257 revenue for Q2. SNAP has 17m installations and ~1.4m visits a day. ~14-15m of the 17m users are currently on Facebook.
The full article was originally published at Trading Markets, but is no longer available.
Mark Brooks: SNAP anticipates revenues of $870k for Q3.
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I met Cliff in NYC a few weeks ago. We had a great time talking about Are You Interested, Facebook apps and how dating sites are leveraging social networks to drive traffic. They are on a roll.
I met Cliff in NYC a few weeks ago. We had a great time talking about Are You Interested, Facebook apps and how dating sites are leveraging social networks to drive traffic. They are on a roll.
Actually, SNAP’s Q3 report came in last month and has increased to $870,000 revenue for Q3. This is attributed to their shift from growing their member base to aggressive monetization efforts.
View the report here: http://www.marketwire.com/mw/rel_us_print.jsp?id=910103
Interestingly, their Facebook app Are You Interested decreased by nearly 20% when they introduced social currencies for access to “premium features” and yet they increased their revenue by over 60%.
Actually, SNAP’s Q3 report came in last month and has increased to $870,000 revenue for Q3. This is attributed to their shift from growing their member base to aggressive monetization efforts.
View the report here: http://www.marketwire.com/mw/rel_us_print.jsp?id=910103
Interestingly, their Facebook app Are You Interested decreased by nearly 20% when they introduced social currencies for access to “premium features” and yet they increased their revenue by over 60%.