NEW MEDIA AGE — Jan 22 — eHarmony is to launch a major integrated marketing campaign
this month, the first since the dating site launched in the UK last
year. eHarmony, which has an estimated US marketing budget of $160m
(£114.8m), will launch a search, affiliate and display campaign coupled
with a high-profile above-the-line marketing push to generate awareness
of the company. FULL ARTICLE @ NEW MEDIA AGE
