UTALK MARKETING — Jan 11 — Match.com is launching a new multi-million
pound marketing campaign in
a bid to promote online dating as a natural way to find a partner. Last
year, the site launched two campaigns, Cupid and Fate, and Too
Many Women, Hot New Men, that helped the site achieve a brand awareness
double that of its nearest competitor. FULL ARTICLE @ UTALK MARKETING
Damn, I love what Match is doing in the UK.
They are growing the online dating market by making online dating more acceptable – it makes it difficult for other companies to know whether we’re growing market share or simply growing with the market.
But either way it’s good for the rest of us.
I’d be interested to know how strategies compare between the UK and the USA for the same company – how does Match.com do things differently in the UK and USA?
Ross
Damn, I love what Match is doing in the UK.
They are growing the online dating market by making online dating more acceptable – it makes it difficult for other companies to know whether we’re growing market share or simply growing with the market.
But either way it’s good for the rest of us.
I’d be interested to know how strategies compare between the UK and the USA for the same company – how does Match.com do things differently in the UK and USA?
Ross