Pre-Shop Customer Reviews Important To Online Customers
Posted on January 9, 2009
CENTER FOR MEDIA RESEARCH — Jan 8 — Nielsen Online found that customer reviews are an important research tool for online consumers, with 71% agreeing that consumer reviews make them more comfortable that they are buying the right product. 81% of online shoppers have read product or retailer reviews by other customers.
The full article was originally published at Media Post, but is no longer available.
