Month: February 2009

Chemistry.com Sponsors Lesbian Ad Network

Posted on February 24, 2009

Eldekin-b ONLINE MEDIA DAILY — Feb 24 — Mark Elderkin, the founder/CEO of Gay Ad Network, is launching Lesbian Ad Network. Chemistry.com and Switzerland Tourism are on board as the vertical online ad network's inaugural partners. Lesbian Ad Network offers a unique platform for reaching the lesbian market across branded content sites and blogs, with custom editorial sponsorships, viral widget syndication and video advertising.

The full article was originally published at Media Post, but is no longer available.

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Mobile Internet Predicted Up in ’09, But Not Ads

Posted on February 24, 2009

CfmrBRIEFlogo RESEARCH BRIEF — Feb 23 — According to MEF's recently released report "Top Ten 2009 Mobile Entertainment trends" mobile advertising will not "take off." 2009 will be the year that mobile video really takes off. Nielsen estimates that 10.3m mobile phone subscribers, 5% of the cell phone population, access video via their phone each month. M:Metrics' most recent survey shows that just 7.5 million users watched video in a given month.

The full article was originally published at Media Post, but is no longer available.

Creating Online Dating Profiles

Posted on February 23, 2009

How-to-create-a-great-online-dating-profile
SAN DIEGO TRIBUNE — Feb 20 — Get help from a friend. Try talking over your answers with a trusted
friend before you start typing. It will help you mull over what you
want to say, and your answers will sound more conversational and
natural. Avoid generalities. Don't write: "I enjoy the beach." Instead, be specific. "Be original and honest. "You
might feel uncomfortable filling out these personal questions, but the
upside is that you meet someone who meets your needs and what you're
looking for," said Mark Books, editor of Online Personals Watch. "You're getting a lot out of the
way right upfront." "Choose an attention-grabbing header", said Joe Tracy, publisher of onlinedatingmagazine.com. FULL ARTICLE @ SAN DIEGO TRIBUNE

IAC Shares Climb After Match.com Deal

Posted on February 23, 2009

Match logo RED HERRING — Feb 20 — Shares of Barry Diller's IAC/InterActiveCorp rallied Friday after the company announced plans to sell Match.com's European unit to a French online dating company. The shares climbed $.57 (3.9%) to $15.05.

The full article was originally published at Red Herring, but is no longer available.

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Independent Digital Partners With WhiteLabelDating

Posted on February 21, 2009

Whitelabeldating logo PRES RELEASE — Feb 20 — Independent Digital, the digital arm of Independent Newspapers, together with WhiteLabelDating.com (WLD), provider of software and services that enable brands to create their own online dating sites, re-launched TheMeetingPoint.ie on WLD's platform. TheMeetingPoint.ie is the dating portal for Independent Newspapers Ireland whose titles include the Irish Independent, Sunday Independent, Evening Herald, HeraldAM, and Sunday World.

Mark Brooks: Ireland's long standing leader is AnotherFriend.com. MaybeFriends.com competes head-on in the Irish market also. (Full Disclosure: WLD is a client of Courtland Brooks)

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Your Questions For The CEOs Of Match And Meetic

Posted on February 20, 2009

Meetic matchcom loga
OPW — Feb 20 — I've requested CEO interviews with Meetic's Marc Simoncini and the new Match CEO, Greg Blatt. What questions would you most like to be put to the CEOs of Meetic and Match? – Mark Brooks

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Old People Need Love Too

Posted on February 20, 2009

YOUBENTMYWOOKIE.COM — Feb 20 — Growing up, I never used to hear about STD seminars for the elderly at the local JCC. The fast growing demographic for STD infection is the elderly. Just because your grampa broke his hip, doesn't mean he he can't still bump and grind. A group of senior citizens have taken matters in to their own hands… no pun intended… and created a Claymation sex education film. FULL ARTICLE @ YOUBENTMYWOOKIE.COM

Mark Brooks: Seniors are getting online in greater numbers for online dating as well. 

No Recession On Love

Posted on February 19, 2009

Idea logo PR WEB — Feb 19 — When members of the Internet Dating Executive Alliance (IDEA) met last month at the Miami Internet Dating Conference, the economy was a popular topic of discussion. Yet unlike the doom and gloom you might hear at conferences for any other industry, much of the talk centered on how numbers across the board are holding or are up for Internet dating sites. Hitwise reports that the Internet dating industry gained 12% more site visits in 2008 over 2007. The peak period for Internet dating sites is Nov through Valentine's Day each year. Hitwise reports that the top 100 dating sites gained 2% more site visits for the three month period of Nov '07 to Jan '08 vs. Nov '08 to Jan '09.  Free dating sites gained 55% more visits in the same period. 

●   Plentyoffish.com – U.S. traffic is up 33% since Aug
●   Match.com – 22% more paying memberships in Dec'08 vs. Dec'07
●   PerfectMatch.com – Q4 2008 revenues increased 42% over the prior quarter
●   WorldSingles.com – 10% increase in sales from Q4 '08 compared to Q4 '07
●   TogetherChristian.com – "paying sign-ups" increased 23.8% from Aug '08 to Jan '09
●   Meet Market Adventures – up more than 60% since Aug '08
●   WhiteLabelDating.com –  23.25% increase in site traffic from Aug '08 to present
●   EasyDate.biz – revenue is up 107% in '08.
●   SelectAlternatives.com – from Aug' 08 to Jan '08 3% increase in membership revenues

FULL ARTICLE @ PR WEB

IAC Appoints Greg Blatt CEO Of Match.com

Posted on February 19, 2009

Greg blatt matchcom CEOm PR NEWSWIRE — Feb 19 – Greg Blatt, currently IAC's Executive VP and General Counsel, has been named CEO of Match.com. Mr. Blatt succeeds Thomas Enraght-Moony, the previous CEO of Match.com who is leaving Match.com following today's announced sale of its European operations to Meetic.

The full article was originally published at CNN Money, but is no longer available.

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Discuss this at the iDate Forums

Meetic And Match.com Announce European Partnership

Posted on February 19, 2009
Meetic matchcom loga PR NEWSWIRE — Feb 19 – IAC and Meetic have entered into an agreement for Meetic to acquire Match.com's European operations from IAC. IAC will sell 100% of the stock of the entity that houses Match.com's European operations for an approximate 27% stake in Meetic, plus a 5m euro note. FULL ARTICLE @ IAC MEDIA ROOM

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