Online Personals Watch
Menu
  • Home
  • About
  • Research
    • News by Company & Categories
    • News by Date
    • All Online Dating Statistics
    • Public Companies
    • Acquisitions
    • Funding Rounds
    • Top Online Dating Reporters
    • OPW in the Press
    • All Executive Interviews
  • Conferences
  • Courtland Brooks
  • Contact
  • Subscribe
Menu

Month: February 2009

Julie Spira, Cyber Dating Expert And Author

Posted on February 14, 2009

ThePerilsofCyber-DatingCoverOPW INTERVIEW — Feb 14 — Julie Spira is a cyber dating expert and has a book coming out on February 13th which is called The Perils of Cyber Dating – Confessions of a Hopeful Romantic Looking For Love Online.

Why are you a cyber dating expert?
I was on the Internet before most people even knew there was an Internet or even had an email address. I first started on Love@AOL in 1994 when I was the first one on my block to put up an online dating profile. Since then, I went on over 250 dates and received four marriage proposals, which included one husband and one fiancé. Suddenly I became an expert at cyber-dating and was instructing my friends on how to successfully put up their profiles.

What inspired you to write the book?
I wrote The Perils of Cyber-Dating because I felt I had compelling stories to share with other online daters. I wanted to encourage singles of all ages with an email address to join an online dating service. I had to start my life all over again and I believed that I could make a difference in the lives of others by sharing my real life stories in cyberspace. The stories are humorous,  witty, and very relatable.

Are you a fan of online dating?
I am absolutely a fan of online dating. Though I had some perilous and heartbreaking stories; I had some heartwarming stories as well. I’ve always embraced the Internet and was an early adopter.  I think the Internet is a fabulous way to meet someone online. Most people suffer through a few bad dates or event a heartbreak like I did from online dating, but it shouldn’t discourage them from trying to go back online again.

What do you love about Internet dating?
What I love the most about it is that it’s so instantaneous. I live a very busy life and as a busy professional, I don’t have a lot of extra time. The Internet is available 24/7 which made it very easy to connect online.

What advice are you giving in the book to people who are considering Internet dating or how can they do better with the services they use?

I have my Rules of “netiquette” in the book and hope to teach people to see the red flags from my personal experiences. I believe that finding the right partner online is like finding a piece of real estate. If it’s marketed well, both in real estate and on your online dating profile, you will get a lot of activity and hopefully a match will be made. It’s very important to have a profile with good photos.  Recently I had my profile photos taken by LookBetterOnline.com and as a result the response rate to my cyber-dating profile has tripled.

So what do they do differently? What kind of photographs did you use in the past?
My profile photo was actually fine but a few years old.  With a professional photographer, they were able to capture my image with excellent lighting. It is important to stand out in the huge sea of online dating profiles.  I believe that your first photo should be a headshot and fairly recent.

Do you encourage people to put up photographs in general?
Absolutely! Photographs, videos, anything interactive will get noticed.  Men are very visual. Either they will like what they see or they won’t. They will pass over the profiles without a photo.

What do you think is most important for guys as they’re looking over profiles?
Men scan through the bouquet of photos and often don’t take the time to ready the profiles.  They need to realize that a woman can get hundreds of emails from men, especially when their profile is brand new. If a man writes something personal to a woman mentioning something specific in her profile, he will have a greater chance of receiving a response.  You’d be surprised at how many men “copy and paste” the same introduction letter to the same fifty women.  Women have figured this out, and tend to ignore generic emails from men.

Do you talk about various Internet dating sites within the book? The different characteristics of the different sites?
I do mention the sites that I was on in a specific story line or chapter.  My book is more of a personal tell-all memoir and romantic journey with my personal Rules of “Netiquette” and stories of those who broke those rules. I married a man who I met on Matchmaker.com and was engaged to a man I met on JDate.

What sites do you personally prefer?
For me it really depends on the season. I have been on probably over 10 sites in the course of 15 years.  I was quite successful at meeting quality men on JDate and Match.com. For those who are just starting out, they may want to try Plenty of Fish as it is free and easy to use. There is something for everyone now and if you are looking for a serious relationship, you should join a site that caters to that crowd. If you are looking to “hook up” there are plenty of sites for those singles as well.

Share this:

  • Share on X (Opens in new window) X
  • Share on LinkedIn (Opens in new window) LinkedIn
  • Share on Facebook (Opens in new window) Facebook
  • Email a link to a friend (Opens in new window) Email

It’s Raining Romantic Men Online

Posted on February 14, 2009

Man holding rose SMH — Feb 14 – Figures obtained from internet dating services show that in some age groups there are far more men than women searching for a partner online. RSVP reports that women are outnumbered by men 1.5 to 1 in their late 20s to mid 30s. On Lavalife, women remain in high demand even after they turn 50, when almost three times more men in that age group are logging on. FULL ARTICLE @ SMH

See all posts on RSVP
See all posts on Lavalife

Share this:

  • Share on X (Opens in new window) X
  • Share on LinkedIn (Opens in new window) LinkedIn
  • Share on Facebook (Opens in new window) Facebook
  • Email a link to a friend (Opens in new window) Email

Blind Date With Recession

Posted on February 13, 2009
Online dating - couple with laptops FINANCIAL TIMES — Feb 12 — While the build-up to Feb 14 may be a busy time for the on line dating industry, the "crunch time" this year, says Mark Brooks, president of the Internet Dating Executive Alliance, will be when the red roses have wilted. "It's then, when subscriptions typically tail off, that we'll see if the industry will be able to withstand the recession.

Some are tempted by free online dating sites. In 2006, 8% of traffic to online dating services went to free sites. By 2008 this had reached 24%, according to Hitwise. "A dating site might well be one of the things you cut back on if there are free sites on offer", said Sam Yagan, CEO of OKCupid. Mr Brooks disagrees: "At the end of the day $20 a month isn't that much to spend. People can rationalise it by saying that it's cheaper than going out for a night out and wasting much more and not meeting anyone."

Ross Williams, CEO of Global Personals, believes members will not cut back. "You get what you pay for," says Mr Williams. "Users don't want a free-for-all. They want to know that their potential dates are serious about relationships."
FULL ARTICLE @ FINANCIAL TIMES

Mark Brooks: Your comments please.

See all posts on OkCupid
See all posts on WhiteLabelDating
See all posts on Internet Dating Executive Alliance

Share this:

  • Share on X (Opens in new window) X
  • Share on LinkedIn (Opens in new window) LinkedIn
  • Share on Facebook (Opens in new window) Facebook
  • Email a link to a friend (Opens in new window) Email

Online Dating: Blocking The Bad Guys

Posted on February 13, 2009

Iovationlogo COMPUTERWORLD — Feb 13 — iovation's ReputationManager service, which is also used by financial services, social networking and online gaming sites, collects data on 32 categories of unwelcome activities ranging from fraud to spam to chat abuse. The system then associate those behaviors with the specific computer used by creating a "device print." In this way, scammers who are detected can't just log in again under a new identity. Information on suspect devices is shared with all subscribers so that a scammer who attacks one site can be blocked from accessing another. The company claims to have stopped more than 730,000 account creations and fraudulent activities last year.

The full article was originally published at Computerworld, but is no longer available.

Mark Brooks: iovation (an Intel backed company) is helping the internet dating industry to work together to beat scammers and those that would be abusive towards our communities. (Full Disclosure: iovation is a client of Courtland Brooks)

See all posts on iovation

Share this:

  • Share on X (Opens in new window) X
  • Share on LinkedIn (Opens in new window) LinkedIn
  • Share on Facebook (Opens in new window) Facebook
  • Email a link to a friend (Opens in new window) Email

Valentine’s Day Special: The Dating Game

Posted on February 13, 2009

Online dating mouses heart NEW SCIENTIST — Feb 13 – According to Mark Brooks, editor of onlinepersonalswatch.com, half of singletons in the US (~ 40m people) now use internet dating and ~20%, find long-term romance that way. What is the best strategy? Keep things real. Pretending you look like Brad Pitt and lying about your income may get you lots of dates, but that is as far as it will get you. Another turn-off is profiles littered with cheesy clichés. Both male and female daters are primarily seeking good looks. Websites such as LookBetterOnline.com will put you in touch with a photographer who will snap you in a flattering pose and in forgiving light. FULL ARTICLE @ NEW SCIENTIST

See all posts on LookBetterOnline

Share this:

  • Share on X (Opens in new window) X
  • Share on LinkedIn (Opens in new window) LinkedIn
  • Share on Facebook (Opens in new window) Facebook
  • Email a link to a friend (Opens in new window) Email

The Mature Dating Game

Posted on February 13, 2009
Mature dating 1 HARVARD MAGAZINE — Feb '09 — Increasingly, those 45-55 are meeting online through sites like Match, eHarmony and Y! Personals. Those 45+ comprise the fastest growing segment on PerfectMatch.com, and at PlentyofFish.com, where they tend to log on and stay on more often then younger users says CEO Markus Frind. "They are more committed to the dating process." Internet dating creates 'a bit of the kid in the candy store mentality.' But the anonymity can prompt some socially undesirable behavior such as misleading photos, married people posing as singles, and outright scams. Database matching relies on input from candidates who list their preferences. But Dawn Touchings, president of The Right Stuff, an 'introduction network' that caters to ivy leaguers, says "Many of th people who meet on our site tell me the person they are compatible with did not fit any of the categories they set." FULL ARTICLE @ HARVARD MAGAZINE

Mark Brooks: As a student I worked at the Simi Valley Ford dealership selling cars one summer. Seasoned salespeople liked to remind me that 'buyers are liars.' I refuted this but it seems strangely relevant in the dating space. Our buyers are liars, only insofar as they really don't know what they are looking for. Beyond the basic showstopper questions, don't we go a bit far by asking so many questions and offering up so many search filters?


See all posts on Match.com       See all posts on PerfectMatch
See all posts on eHarmony        See all posts on Plentyoffish
See all posts on Yahoo! Personals

Share this:

  • Share on X (Opens in new window) X
  • Share on LinkedIn (Opens in new window) LinkedIn
  • Share on Facebook (Opens in new window) Facebook
  • Email a link to a friend (Opens in new window) Email

Avatars Tackle The First Date For You

Posted on February 13, 2009

Omnidate logo modre COMPUTERWORLD — Feb 13 — OmniDate is working on a new service that features photo-realistic avatars, online characters that look like you. Users submit a photo, which the service renders as an animated online character. Your avatar can then go on a virtual date in a variety of settings, such as a restaurant or a bar. "How do you go from reading a profile to interacting with a person online and eventually in person?" asks CEO Igo Kotlyar. "Our goal is to bridge that gap."

The full article was originally published at Computerworld, but is no longer available.

Mark Brooks: Avatars are nice, but the real killer app is making the avatars look like the users buy layering a photo onto the avatars. OmniDate has this in the works. That's when I think OmniDate will take off. Its next gen IM, basically. (Full Disclosure: OmniDate has been a client of Courtland Brooks in the past)

See all posts on OmniDate

Share this:

  • Share on X (Opens in new window) X
  • Share on LinkedIn (Opens in new window) LinkedIn
  • Share on Facebook (Opens in new window) Facebook
  • Email a link to a friend (Opens in new window) Email

Thrifty Singles Embrace Online Dating

Posted on February 13, 2009

Easy date logo.jpg FORBES — Feb 13 – Last month, traffic on Match.com's U.K. site grew 17%, from last year. EasyDate.biz, the parent company of online dating websites BeNaughty.com and DateTheUK.com, posted a 112% increase in sales this month from February last year. "We are currently experiencing massive growth in sales and membership levels are exceeding our projections. Month-on-month we are seeing an overall growth of 20%," said Easydate.biz Chief Executive Max Polyakov. FULL ARTICLE @ FORBES

See all posts on Match.com
See all posts on BeNaughty
See all posts on DateTheUK

Share this:

  • Share on X (Opens in new window) X
  • Share on LinkedIn (Opens in new window) LinkedIn
  • Share on Facebook (Opens in new window) Facebook
  • Email a link to a friend (Opens in new window) Email

Dating 2.0

Posted on February 13, 2009

Plentyoffish logo NETWORK WORLD — Feb 13 — The number one free dating site in the U.S., U.K. and Canada is Plentyoffish.com, run by CEO Markus Frind. Since its 2003 launch, the site has grown by word of mouth to more than 13m page views a day. "Singles tend to join the site around family-related holidays-anytime they're reminded of being single", Frind says. "Reading happy stories from users who've met someone great POF is part of the reward," he says. Jon Freeman, who met his future wife on Matchmaker.com, said "I was a two time 'loser' having used less than intelligent methods to find the 'right person' and figured I needed a better process. The Web gave me just that ability.

The full article was originally published at Network World, but is no longer available.

See all posts on Plentyoffish
See all posts on Matchmaker.com

Share this:

  • Share on X (Opens in new window) X
  • Share on LinkedIn (Opens in new window) LinkedIn
  • Share on Facebook (Opens in new window) Facebook
  • Email a link to a friend (Opens in new window) Email

Economic Blues Helps Cupid Find Online Targets

Posted on February 13, 2009

Hearts REUTERS — Feb 13 – Unlike other companies where revenues are slumping and layoffs are climbing, online dating sites seem to be resistant to the recession. "In a tough economy, you want someone to appreciate you for who you are and not because of your jobs or material possessions," said eHarmony CEO Greg Waldorf. "When times are tough people want to get together to share the rent and buy groceries together to save costs," said Markus Frind, CEO of PlentyofFish.com. Use of free dating sites has been skyrocketing, according to Matt Tatham, a spokesman for Hitwise.com, which tracks Internet usage. "People are anxious right now," Match general manager Mandy Ginsberg said. "They want to find someone with whom to weather the financial storm." FULL ARTICLE @ REUTERS

See all posts on eHarmony
See all posts on Plentyoffish
See all posts on Match.com

Share this:

  • Share on X (Opens in new window) X
  • Share on LinkedIn (Opens in new window) LinkedIn
  • Share on Facebook (Opens in new window) Facebook
  • Email a link to a friend (Opens in new window) Email
  • Previous
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • …
  • 11
  • Next
  • YouTube
  • X
  • LinkedIn
  • Facebook
Graphic featuring the logo of Courtland Brooks with the text 'We'll Help You Grow, Thrive & Exit' and bullet points for services including Strategy, Marketing, PR, Influencers, and Business Development.

OUR EVENTS

A blurred audience in a large venue with colorful lighting, featuring the bold text 'LTR US' in the foreground.

OUR SPONSORS

Logo of HubPeople featuring geometric shapes and the text 'HubPeople' in a modern font.
Logo of LeadThink, featuring the tagline 'YOUR GROWTH STARTS WITH US' and the description 'The #1 Destination for Early to Late-Stage Startups' in a combination of blue and pink text.

GOT NEWS?

Share your news at
tips@onlinepersonalswatch.com.

COURTLAND BROOKS

We help online dating & social businesses grow, thrive, and exit. See CourtlandBrooks.com.

CONTACT

Mark Brooks
CEO, Courtland Brooks
Publisher, Online Personals Watch
mark@courtlandbrooks.com

Irena Brooks
Editor, Online Personals Watch
irena@courtlandbrooks.com

©2025 Online Personals Watch