London, 26th March 2009: Express Newspaper Group, together with WhiteLabelDating.com (WLD), leading provider of white label online dating sites, has today announced the launch of an online dating site for Daily Star readers following a successful beta trial.
Visitors to the Daily Star site can access the dating facility via a link on the homepage to search for potential dates from an extensive, nation-wide network of 18 to 35 year-old men and women. The style of the dating portal will be designed to reflect the 18 to 35 year-old male demographic of the Daily Star readership.
WLD will initially provide Daily Star dating site visitors with access to its expansive existing database of users, encouraging them to become subscribers themselves. The Express Newspaper Group is eventually looking to roll out online dating sites across its portfolio of newspapers and magazines together with WLD.
Farzad Jamal, Group Internet Controller, Express Newspaper Group, said: “We are very pleased to be expanding our online offering with this new exciting service for our readers, whilst also maximising the revenue potential of the website. We chose WLD because we were impressed with the rates at which it converts site visitors to fee-paying subscribers and the ease with which the sites can be introduced.”
Ross Williams, Founder and Chairman, WLD, said: “We are very excited at the prospect of partnering with Express Newspaper Group to roll out this new dating facility for The Daily Star. This is a national brand with a huge readership and we are delighted that WLD was chosen to enhance its online offering and extend its brand further through our engaging revenue model.”
WLD has also recently launched online dating platforms for high-profile publishing brands like Shortlist and Future Publishing and radio brands like Planet Rock.
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About WhiteLabelDating.com
WhiteLabelDating.com, a subsidiary of Global Personals Limited, is a UK-based software company that enables partners to set up their own branded, online dating sites. WhiteLabelDating.com’s services include the provision of the backend system requirements, software, billing and customer support, as well as database management.
For more information, please visit us on the web at www.WhiteLabelDating.com
For further information please contact Elisabeth van der Mandele at Braben on 020 7566 2990 or whitelabeldating@braben.co.uk