NY TIMES — Apr 10 — Critics say SeekingArrangement.com is at best a convenience store for adulterers and at worst a virtual brothel, but Brandon Wade, Seeking Arrangement’s founder and CEO, is unperturbed by the criticism. “We stress relationships that are mutually beneficial,” he says. “We ask people to really think about what they want in a relationship and what they have to offer." The site now claims more than 300,000 registered members. About 30% of arrangements on the site involve the daddy paying an “allowance,” usually $1000 – $2000 a month, though the site claims some reach $10,000. Sugar relationships amount to prostitution is hotly debated among the site’s members. Some sugar babies insist that wives who stay in miserable marriages for an American Express black card, mansion or country-club membership are more like prostitutes than they are. FULL ARTICLE @ NY TIMES
Still, when I joined Cupid.com in 2004 they were running banner ads for wheelchairs on their home page, among other equally untargeted and inappropriate ads. Showing these kinds off-target and inappropriate banner ads on dating sites just show that the hand's not on the wheel, for that particular site. (Full Disclosure: WealthyMen is a client of Courtland Brooks)