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Plentyoffish Removes IM

Posted on April 16, 2009

Plentyoffish new logo PARADIGM SHIFT — Apr 16 — On Friday I disabled the instant
messenger on my Plentyoffish and today completely removed it. Within
4 days of it being inactive my UK visits increased 10% and
Australia is up over 15%. FULL ARTICLE @ PARADIGM SHIFT

See all posts on PlentyofFish

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4 thoughts on “Plentyoffish Removes IM”

  1. Felix Fidelsberger's avatar Felix Fidelsberger says:
    April 17, 2009 at 4:46 am

    As this might make sense for ad supported dating sites that are dependent on the number of page views, premium subscription models should always focus on the user experience. And if “hundreds of thousands of users” were using the IM every day they must have liked it, lots.
    Also, I am not sure how POF profits, if users start leaving the site to chat via their private IMs. And if the IM bothered anyone, it was not well designed (missing “do not disturb mode”, privacy settings etc.).
    toksta offers hosted IM and chat solutions for dating sites and social networks. Please contact me if you have any questions regarding our solutions: ff |at| toksta [.] com (www.toksta.com)

    Reply
  2. Felix Fidelsberger's avatar Felix Fidelsberger says:
    April 17, 2009 at 4:46 am

    As this might make sense for ad supported dating sites that are dependent on the number of page views, premium subscription models should always focus on the user experience. And if “hundreds of thousands of users” were using the IM every day they must have liked it, lots.
    Also, I am not sure how POF profits, if users start leaving the site to chat via their private IMs. And if the IM bothered anyone, it was not well designed (missing “do not disturb mode”, privacy settings etc.).
    toksta offers hosted IM and chat solutions for dating sites and social networks. Please contact me if you have any questions regarding our solutions: ff |at| toksta [.] com (www.toksta.com)

    Reply
  3. Ravit Abelman, OmniDate.com's avatar Ravit Abelman, OmniDate.com says:
    April 17, 2009 at 11:08 am

    I can see why Markus removed it. Unfortunately most chats are not well suited for online dating. Women particularly get turned off when chat boxes start popping up like popcorn on a hot plate.
    On the other hand, just because someone doesn’t like microwaved popcorn, it doesn’t mean they would not eat at a fine restaurant.
    The concept of getting to know someone through a real-time chat before meeting him face-to-face makes a lot of sense. There is also plenty of scientific evidence to demonstrate that “virtual dating” creates superior online dating experience and leads to better offline dating too (just Google “Improving Online Dating with Virtual Dates”).
    It appears a simple chat is not enough to create the right type of interaction. However a properly designed “virtual dating” application drives user activity, facilitates the discovery process … and appeals to women.

    Reply
  4. Ravit Abelman, OmniDate.com's avatar Ravit Abelman, OmniDate.com says:
    April 17, 2009 at 11:08 am

    I can see why Markus removed it. Unfortunately most chats are not well suited for online dating. Women particularly get turned off when chat boxes start popping up like popcorn on a hot plate.
    On the other hand, just because someone doesn’t like microwaved popcorn, it doesn’t mean they would not eat at a fine restaurant.
    The concept of getting to know someone through a real-time chat before meeting him face-to-face makes a lot of sense. There is also plenty of scientific evidence to demonstrate that “virtual dating” creates superior online dating experience and leads to better offline dating too (just Google “Improving Online Dating with Virtual Dates”).
    It appears a simple chat is not enough to create the right type of interaction. However a properly designed “virtual dating” application drives user activity, facilitates the discovery process … and appeals to women.

    Reply

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