PRESS RELEASE — June 22 — Security is a major challenge for dating sites, which can attract scammers, spammers, stalkers and predators. Fraudsters can create hundreds of virtual identities within a single community. A device fingerprinting solution such as iovation ReputationManager™ is focusing on the user’s device instead of on personal information provided by the user. By identifying the computer used, dating sites can uncover hidden associations between multiple computers and accounts, helping to stop fraudsters all within one shared network crossing multiple industries. iovation's global fraud database stores over 120m device reputations and their associations with other computers and accounts across the Internet. iovation announces the release of a new white paper titled, “Online Dating: Keeping Your Members Safe from Online Scams and Predators", that discusses the financial impact of fraud and the eight “must-haves” when shopping for a device fingerprinting solution.
The full article was originally published at iovation website, but is no longer available.
As members become increasingly – and understandably – interested in ensuring their security online and the validity of other members’ identity, developments such as this can only benefit the dating industry. Whilst Iovation’s achievement should be applauded, unfortunately there will almost always be a small percentage of individuals who manage to stay one step ahead of anti-fraud measures. Although no dating service can offer a 100% guarantee that all members are genuine, a combination of technological advances such as this and personal contact with new members is the most effective way to offer our customers the peace of mind they deserve.
As members become increasingly – and understandably – interested in ensuring their security online and the validity of other members’ identity, developments such as this can only benefit the dating industry. Whilst Iovation’s achievement should be applauded, unfortunately there will almost always be a small percentage of individuals who manage to stay one step ahead of anti-fraud measures. Although no dating service can offer a 100% guarantee that all members are genuine, a combination of technological advances such as this and personal contact with new members is the most effective way to offer our customers the peace of mind they deserve.