Online Advertising In Europe

Iab europe logo TECH CRUNCH — June 11 – In 2008 the total European online advertising market, or at least the 19 markets analyzed by IAB Europe and PwC, was worth €12.9 billion (approx. $18 billion) with a like-for-like growth rate compared to 2007 of 20%. For comparison, online advertising grew 10.6% in the US in 2008 and was worth €16.6 billion ($23.4 billion). 2009 is set to be a difficult year for online advertising. In the U.S., IAB reported that online advertising declined 5% in the first quarter of 2009 to $5.5 billion, compared to the first quarter of 2008. Industry revenues were down an even steeper 9.8% sequentially from the fourth quarter’s $6.1 billion. FULL ARTICLE @ TECH CRUNCH

This post also appears on SocialNetworkingWatch.

Spark Networks Loses Online Daters’ Love

Logo_spark WALL STREET JOURNAL — June 10 — Spark Networks is losing subscribers even as Internet dating as a whole is growing.  Spark said it's trying to rebalance its portfolio to be less reliant on JDate. However, its segment weighting seems to be shifting more because of the relative speed of subscriber losses. Stock is down about 9% year-to-date and ~47% over the last 52 weeks, reflecting the prolonged poor performance, and has a market capitalization of $47.1 million. "I live in hope for them," said Mark Brooks, editor of the blog OnlinePersonalsWatch.com and an industry consultant. "But quite consistently, they've shown not particularly enthralling results." Spark's Q1 revenue dropped 20%. Meanwhile, revenue at Match slid just 1%. Ad-supported free sites like PlentyOfFish.com, which saw unique visitors nearly double to ~2.9 million in April from a year earlier, are a threat. Spark is focusing ad spending on a handful of its niche sites to bring them to scale and has all but given up on AmericanSingles.com.

Mark Brooks: Spark Networks acquired Engage.com a few months back, and acquired Hurrydate in February 2007.  What should Spark Networks do next? Your comments please.

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Dating Site For Busy Executives

Eligonca logo NEWSWIRE — June 10 — eligon.ca is a new online dating community completely targeted to busy professionals. Applicants must supply a resume, sign a legal agreement stating information is true and consent to ID verification and an ID report from credit agency.

The full article was originally published at Newswire, but is no longer available.

Mark Brooks: The company is based in Toronto and the matchmaking formula was concocted by psychotherapist Beth Mares

eHarmony Implements Accertify’s Fraud-Fighting Technology

Eharmony-logo PR NEWSWIRE — June 10 — Accertify, a provider of leading-edge online fraud-fighting solutions to e-commerce merchants, today announced that its platform has been chosen by eHarmony.

The full article was originally published at PR Newswire, but is no longer available.

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Finding Love In Later Life

Baby boomers - couple GUARDIAN.CO.UK  — June 10 — According to eharmony.co.uk, 30% of men over 65 and a whopping 60% of women don't live as part of a couple. Match.com claims the baby boomer generation is its fastest-growing market. Many niche websites have popped up, specifically targeting an older demographic. The Senior Dating Agency and Senior Dating Group are both free to join and are targeted at over-50s. Singlesover60.co.uk and Online Senior Dates focus on a slightly higher age bracket, with the majority of its members over 60. FULL ARTICLE @ GUARDIAN.CO.UK

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meetMoi Partners With ClearSky Mobile Media

Meetmoilogo PR WEB — June 10 – meetMoi, a leader in location based mobile dating, announced a strategic alliance with ClearSky Mobile Media, a provider of content and managed services to wireless carriers. The relationship will add meetMoi to ClearSky's product suite. FULL ARTICLE @ PR WEB
 

Match.com Sued For Deception

Match logo REUTERS — June 9 – Sean McGinn, of Brooklyn sued Match.com for misleading members by posting profiles of prospective dates who are unable to respond to any interest in them because they do not have a paid subscription. McGinn accused Match.com of causing "humiliation and disappointment" for some members who feel rejected when their attempt to contact a prospective date gets no reply. Match.com is still reviewing the complaint, but said "we believe this lawsuit is without merit and we will defend it vigorously." FULL ARTICLE @ REUTERS. Also read in DALLAS BUSINESS JOURNAL (June 10th), CONSUMER AFFAIRS (June 10th), NY DAILY NEWS, BROOKLYN EAGLE (June 10th), NY MAGAZINE (June 10th), ATTORNEY AT LAW (June 10th), UPI (June 10th), MY STATELINE (June 9th), DFW (June 11th), LAWYERS AND SETTLEMENTS (June 17th), OPPOSING VIEWS (June 17th), KSTP (June 19th)

Mark Brooks: This is a super-important case.  We'll watch it closely.