FORBES — Aug 25 — Online dating is now a $950M industry and according to Nielsen dating sites snared 27.5M unique visitors in June. Forbes used Nielsen's latest unique-visitor data for June 2009 to rank the 10 most popular dating sites. #1: eHarmony.com, with 4.25M visitors, up 48% YOY. Yahoo Personals came in at #2, with 4.1M uniques, followed by Match.com, with 3.4M. Plentyoffish.com, at #6, boasting 2.2M viewers, nearly double the amount a year ago. Noteworthy is the 91 minutes that an average users spends per visit. "Unlike other dating sites, Plentyoffish relies less on a marketing blitz than on word of mouth from satisfied customers", says founder Markus Frind. In Depth: The 10 Top Online Dating Sites. FULL ARTICLE @ FORBES
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Okay – I’ll call it:
91 minutes per visit!??!
Has Markus got ANYTHING that backs up this? Any third-party evidence of this?
This is absolutely phenomenal as an average for any site – how does this compare to Facebook or MySpace for example?
Huge respect to the Sith Lord as always, but I do think this needs to be called for evidence.
Ross
Okay – I’ll call it:
91 minutes per visit!??!
Has Markus got ANYTHING that backs up this? Any third-party evidence of this?
This is absolutely phenomenal as an average for any site – how does this compare to Facebook or MySpace for example?
Huge respect to the Sith Lord as always, but I do think this needs to be called for evidence.
Ross
Those aren’t my numbers.
I’m guessing its supposed to be visits per unique per month. Definately don’t have 91 minutes per visit, that would be impossible for any site.
Those aren’t my numbers.
I’m guessing its supposed to be visits per unique per month. Definately don’t have 91 minutes per visit, that would be impossible for any site.
Neilsen gave it to me.
Neilsen gave it to me.
Neilsen stats are lame in the online space. And like all surveys and data in general if you put crap in you get crap out! Outdated 1st generation view on the genre. Where’s zoosk in this table?
Neilsen stats are lame in the online space. And like all surveys and data in general if you put crap in you get crap out! Outdated 1st generation view on the genre. Where’s zoosk in this table?
A little late to the conversation as I just found this place.
As it happens I was a former P.O.F. member 5+ years ago and actually live with a lady who was also a member there.
Yeah, I’ve spent a few hours at a time on there spitting out messages and wiping the drool from my chin.
If the database is huge, it can take some time to peruse it for a guy.
I looked in the 30-40 age group.
A nice looking lady can also spend that same amount of time just weeding through her messages trying to separate the desirables from the undesirables.
P.O.F. is also one of the sites that made me want to own my own dating site one day.
Well, I just bought the contents and scripts for one about 15 minutes before posting this and will stumble through setting it up sometime next month, provided I can come up with a name that doesn’t require half the alphabet.
A little late to the conversation as I just found this place.
As it happens I was a former P.O.F. member 5+ years ago and actually live with a lady who was also a member there.
Yeah, I’ve spent a few hours at a time on there spitting out messages and wiping the drool from my chin.
If the database is huge, it can take some time to peruse it for a guy.
I looked in the 30-40 age group.
A nice looking lady can also spend that same amount of time just weeding through her messages trying to separate the desirables from the undesirables.
P.O.F. is also one of the sites that made me want to own my own dating site one day.
Well, I just bought the contents and scripts for one about 15 minutes before posting this and will stumble through setting it up sometime next month, provided I can come up with a name that doesn’t require half the alphabet.
Please keep us posted on your progress.
Please keep us posted on your progress.
Doesn’t do much for Nielsen eh? I like Compete but there’s really no solid traffic measurement out there – when will companies start focussing on comparisons of revenues and profits?
Doesn’t do much for Nielsen eh? I like Compete but there’s really no solid traffic measurement out there – when will companies start focussing on comparisons of revenues and profits?
Forget revenue and profits as ranking. Daters don’t care about that.
More relevant: efficiency and number of singles in a given area and number of emails responded to.
Anyone can get some money and fill a site with profiles and have a 30-second time on site metric, just ask SinglesNet. BTW, where are they on the list, last time I checked they were #1.
eHarmony at #1 up 48%, Nielsen is creative with their stats.
Again, no mention of Craigslist.
IIRC- around 26 million is pretty flat for dating, been in that neighborhood for a few years now.
Forget revenue and profits as ranking. Daters don’t care about that.
More relevant: efficiency and number of singles in a given area and number of emails responded to.
Anyone can get some money and fill a site with profiles and have a 30-second time on site metric, just ask SinglesNet. BTW, where are they on the list, last time I checked they were #1.
eHarmony at #1 up 48%, Nielsen is creative with their stats.
Again, no mention of Craigslist.
IIRC- around 26 million is pretty flat for dating, been in that neighborhood for a few years now.
Forbes is a business oriented magazine. So naturally, they will report on business oriented metrics.
Forbes is a business oriented magazine. So naturally, they will report on business oriented metrics.