TELEGRAPH.CO.UK — Sep 5 – eHarmony, which is launching a major advertising push into
the UK this month, claims 236 of its successfully-matched couples get
married every day in the US. eHarmony used the research to create a
patented algorithm to match up potential lovebirds' core traits and
personalities. "This is real scientific stuff, we've got the UCLA
marriage lab and six PhDs working on this," says Dr Warren Waldorf. The
company has expanded into Canada, Australia and the UK and is "actively
looking" at opening in several other countries. It is also exploring
the possibility of specialist ethnic and religious sites. Since its
launch in the UK a year ago, eHarmony has attracted just 400,000
members, compared with 6.5m at rival Match.com. FULL ARTICLE @ TELEGRAPH.CO.UK
A marriage laboratory? That’s hilarious. But great!
A marriage laboratory? That’s hilarious. But great!