PR NEWSWIRE – Sep 17 – SVP and North American General Manager, Mandy Ginsberg, has been named as one of Brandweek's 2009 "Marketers of the Year." Ginsberg was honored for her work on Match.com's "It's Okay to Look" campaign, as well as the "Rejected by eHarmony" campaign for Match.com sister site, Chemistry.com.
The full article was originally published at PR Newswire, but is no longer available.
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Congratulations to Mandy. She’s one of the most capable people in the iDating industry.
Congratulations to Mandy. She’s one of the most capable people in the iDating industry.
“You can fool some of the people all of the time, and all of the people some of the time, but you can’t fool all of the people all of the time.”
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Match and Chemistry had reached its operating ceiling! No matter what bells, whistles, horns, drums or other pyrotechnic devices they try, they are not going to reach and sustain more than 2,000,000 paying subscribers.
Kindest Regards.
Fernando Ardenghi.
Buenos Aires.
Argentina.
ardenghifer@gmail.com
“You can fool some of the people all of the time, and all of the people some of the time, but you can’t fool all of the people all of the time.”
——————————————————–
Match and Chemistry had reached its operating ceiling! No matter what bells, whistles, horns, drums or other pyrotechnic devices they try, they are not going to reach and sustain more than 2,000,000 paying subscribers.
Kindest Regards.
Fernando Ardenghi.
Buenos Aires.
Argentina.
ardenghifer@gmail.com
she knows what she is doing. But I believe in the case of match product improvement is trumping marketing. You get to a certain size where marketing has very large diminishing rate of return as you increase spending.
she knows what she is doing. But I believe in the case of match product improvement is trumping marketing. You get to a certain size where marketing has very large diminishing rate of return as you increase spending.
Congrats to Mandy and good point Markus. 50% of revenue going towards advertising, that’s insane but its the status quo.
Congrats to Mandy and good point Markus. 50% of revenue going towards advertising, that’s insane but its the status quo.