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Company Profile – FriendFinder Inc.

Posted on October 20, 2009

Friendfinder logo new

Website: http://www.friendfinder.com

Company profile: The FriendFinder Network is the leading global online relationship network, allowing over 100 million registered members to meet people with similar interests and mindsets in a fun environment. Founded in 1996 and privately owned, The FriendFinder Network operates with a staff of more than 200 from its corporate headquarters in sunny Palo Alto, California.

FriendFinder, Inc. may plan to make acquisitions. The company filed for a $460 million initial public offering (IPO) in December 2008. The firm plans to use the IPO proceeds to pay down debt as well as in funding future possible acquisitions.

Date started:              1996
Current CEO:              Andrew Conru (since Dec 2012, also founder of the company)
Past CEOs:                 Marc H. Bell (2004-2012) 
Traffic:                       50,651 unique visitors (friendfinder.com; Compete June 15)
Revenue:                    most recent numbers available under this link
Users:                        600,000,000 (all the FF Networks sites)
Owners:                      FriendFinder Networks
Acquisitions:                FriendFinder owner Various was acquired by FriendFinderNetworks (formerly Penthouse Media) for $500M in 12/07
Blog:                          http://friendfinder.com/blog/index.html?site=ff
Number of employees:  420+
Based in:                    Palo Alto, CA, USA
Telephone:                  +1 650 847 3100
Email:                         sales@friendfinderinc.com (advertising sales)
                                  pr@friendfinderinc.com (PR)
                                  bd@friendfinderinc.com (business development)
                                  affiliate@friendfinder.com (affiliate webmaster program)
Profitable?:                  no
September 2013 – FriendFinder Networks Files For Bankruptcy, Andrew Conru And Lars Mapstead To Take Control Of FriendFinder
December 2013 –  FriendFinder Networks has announced a plan of reorganization that takes effect three months after the company filed for Chapter 11 bankruptcy protection.

Annual advertising budget: $60 million annual online advertising budget
Ad agency:                 The Kluger Agency (Facebook, July 09)
Promotion channels used: affiliate programs

FriendFinder sites:
(all numbers from Oct 09, from FF websites)

  • AdultFriendFinder.com (31,423,810 members)
  • AllPersonals.com (26,160,702 members)
  • Alt.com (2,526,452 members)
  • Amigos.com (8,328,797 members)
  • AsiaFind.com (6,567,975 members)
  • AsiaFriendFinder.com (7,922,375 members)
  • BDSM.com
  • BigChurch.com (492,897 members)
  • Bondage.com
  • Breakthru.com
  • ChineseFriendFinder.com (6,567,975 members)
  • ConfirmID.com
  • FastCupid.com
  • FilipinoFriendFinder.com (323,115 members)
  • FrenchFriendFinder.com (271,211 members)
  • FriendFinder.com (1,584,009 members)
  • FriendPages.com
  • GayFriendFinder.com (269,429 members)
  • GermanFriendFinder.com (163,029 members)
  • GradFinder.com (3,425,347 members)
  • HotMatch.coom
  • IndianFriendFinder.com
  • ItalianFriendFinder.com (160,658 members)
  • JewishFriendFinder.com (81,662 members)
  • KoreanFriendFinder.com
  • LesbianPersonals.com
  • LikeMyGayPhoto.com
  • LikeMyNudePhote.com
  • LikeMyPhoto.com
  • MillionaireMate.com
  • OutPersonals.com (1,397,797 members)
  • Passion.com
  • QuizHappy.com
  • SeniorFriendFinder.com (311,318 members)
  • Slim.com
  • XMatch.com
  • YoungAtHeart.com (349,007 members)

FriendFinder news on OnlinePersonalsWatch
Courtland Brooks clients can access the top 20 company profiles.

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