Online Personals Watch
Menu
  • Home
  • About
  • Research
    • News by Company & Categories
    • News by Date
    • All Online Dating Statistics
    • Public Companies
    • Acquisitions
    • Funding Rounds
    • Top Online Dating Reporters
    • OPW in the Press
    • All Executive Interviews
  • Conferences
  • Courtland Brooks
  • Contact
  • Subscribe
Menu

At ABC, Cougars Are O.K., But Not Always

Posted on October 19, 2009

Cougarlife logo NY TIMES – Oct 15 – No one was more eager to advertise on the new ABC comedy “Cougar Town” than CougarLife.com. But ABC rejected the commercial. The site is urging visitors to sign an online petition to get the network to change its mind. The commercial has appeared during the broadcast on about 15 stations in cities like Miami, Denver and Pittsburgh. But Noel Biderman, president of Avid Life Media in Toronto, which owns six dating sites including CougarLife.com, said those were “not major metropolitan centers, which is not how you build dating sites. You really need to be in L.A. and New York and Chicago.” Cougar Town drew 11.4M viewers to its premiere on Sept. 23, and 9M and 7.8M for its second and third episodes, respectively, according to Nielsen. FULL ARTICLE @ NY TIMES

See all posts on CougarLife

Share this:

  • Share on X (Opens in new window) X
  • Share on LinkedIn (Opens in new window) LinkedIn
  • Share on Facebook (Opens in new window) Facebook
  • Email a link to a friend (Opens in new window) Email

Related


← Previous Post
Next Post →

10 thoughts on “At ABC, Cougars Are O.K., But Not Always”

  1. Dope's avatar Dope says:
    October 19, 2009 at 6:49 pm

    Man, I’m sort of disappointed that CougarLife only has photos of women who are clearly NOT 40+.

    Reply
  2. Dope's avatar Dope says:
    October 19, 2009 at 6:49 pm

    Man, I’m sort of disappointed that CougarLife only has photos of women who are clearly NOT 40+.

    Reply
  3. Anthony's avatar Anthony says:
    October 19, 2009 at 8:25 pm

    I think they stole the site template from establishedmen.com

    Reply
  4. Anthony's avatar Anthony says:
    October 19, 2009 at 8:25 pm

    I think they stole the site template from establishedmen.com

    Reply
  5. joe's avatar joe says:
    October 19, 2009 at 11:40 pm

    Who would really want to sign this petition? Younger men and older women? It doesn’t really seem that big of a deal except for the publicity ploy. I’m sure older, maybe wealthier women would pay for this site but I’m sure they’ll have just as much success on the mainstream dating sites, especially now that younger guys seems more accepting of dating older women. But younger guys might not have much money to pay for a site like this.

    Reply
  6. joe's avatar joe says:
    October 19, 2009 at 11:40 pm

    Who would really want to sign this petition? Younger men and older women? It doesn’t really seem that big of a deal except for the publicity ploy. I’m sure older, maybe wealthier women would pay for this site but I’m sure they’ll have just as much success on the mainstream dating sites, especially now that younger guys seems more accepting of dating older women. But younger guys might not have much money to pay for a site like this.

    Reply
  7. mature dating uk's avatar mature dating uk says:
    October 20, 2009 at 9:22 am

    Well good for them to have grown to a size that competes at that level. Minus points though if Dope is right, if it is mature dating then show mature daters like http://www.maturedatinghelp.com

    Reply
  8. mature dating uk's avatar mature dating uk says:
    October 20, 2009 at 9:22 am

    Well good for them to have grown to a size that competes at that level. Minus points though if Dope is right, if it is mature dating then show mature daters like http://www.maturedatinghelp.com

    Reply
  9. Unknown's avatar Mark Brooks says:
    October 20, 2009 at 6:01 pm

    There’s a preponderance of older woman (40+) and younger guys (under 25) on dating sites. The male female ratios are out of whack for both those groups. It makes sense to hook these two demographics up. And both groups are in their sexual prime.

    Reply
  10. Unknown's avatar Mark Brooks says:
    October 20, 2009 at 6:01 pm

    There’s a preponderance of older woman (40+) and younger guys (under 25) on dating sites. The male female ratios are out of whack for both those groups. It makes sense to hook these two demographics up. And both groups are in their sexual prime.

    Reply

Leave a Reply Cancel reply

  • YouTube
  • X
  • LinkedIn
  • Facebook
Graphic featuring the logo of Courtland Brooks with the text 'We'll Help You Grow, Thrive & Exit' and bullet points for services including Strategy, Marketing, PR, Influencers, and Business Development.

OUR EVENTS

A blurred audience in a large venue with colorful lighting, featuring the bold text 'LTR US' in the foreground.

OUR SPONSORS

Logo of HubPeople featuring geometric shapes and the text 'HubPeople' in a modern font.
Logo of InnerVue featuring stylized graphic elements and the brand name in elegant typography.
Logo of LeadThink, featuring the tagline 'YOUR GROWTH STARTS WITH US' and the description 'The #1 Destination for Early to Late-Stage Startups' in a combination of blue and pink text.

GOT NEWS?

Share your news at
tips@onlinepersonalswatch.com.

COURTLAND BROOKS

We help online dating & social businesses grow, thrive, and exit. See CourtlandBrooks.com.

CONTACT

Mark Brooks
CEO, Courtland Brooks
Publisher, Online Personals Watch
mark@courtlandbrooks.com

Irena Brooks
Editor, Online Personals Watch
irena@courtlandbrooks.com

©2026 Online Personals Watch