EHARMONY BLOG – Sep 30 – It is exactly six months after the launch of Compatible Partners, the website opened by eHarmony because of its settlement of a discrimination complaint with the New Jersey Attorney General. eHarmony made several long-term promises and commitments and today is a great time to review what the company, who spends $93.3M in advertising in 9 months, has done so far.
The full article was originally published at eHarmony blog, but is no longer available.
See all posts on eHarmony
See all posts on Compatible Partners
I don’t think anyone in the industry expected anything different. It’s a shame that eHarmony treats gays like second-class citizens but entirely a surprise. Hopefully they will learn something and improve the service, but I’m not holding my breath.
I don’t think anyone in the industry expected anything different. It’s a shame that eHarmony treats gays like second-class citizens but entirely a surprise. Hopefully they will learn something and improve the service, but I’m not holding my breath.
It’s personal choice to like or dislike a person. Being Gay is by choice and not a crime. Let’s face it and treat them as normal citizens. Why all the fuss about them?
It’s personal choice to like or dislike a person. Being Gay is by choice and not a crime. Let’s face it and treat them as normal citizens. Why all the fuss about them?
Why does eHarmony get so much grief for this? Are the public being oversensitive?
I don’t expect to be admitted on http://www.blackpeoplemeet.com/ or JDate – they have their audience and need to focus on that audience. Adding loads of white people to a site for black people or loads of christians to a jewish dating site would dilute the quality of the service.
Aren’t companies allowed to decide who they sell their products or services to? Is there something I’m missing here?
It seems ridiculous that people have gone to the trouble of not only legal action against eHarmony but are now keeping an eye on things after they set up compatible partners.
Why does eHarmony get so much grief for this? Are the public being oversensitive?
I don’t expect to be admitted on http://www.blackpeoplemeet.com/ or JDate – they have their audience and need to focus on that audience. Adding loads of white people to a site for black people or loads of christians to a jewish dating site would dilute the quality of the service.
Aren’t companies allowed to decide who they sell their products or services to? Is there something I’m missing here?
It seems ridiculous that people have gone to the trouble of not only legal action against eHarmony but are now keeping an eye on things after they set up compatible partners.
Well said, Ross. Can you imagine the furor if a straight person demanded that a gay site site accomodate heterosexuals? Then, monitored them and decided if they were devoting enough energy to this new site or not (one which they had no experience operating, btw).
Why is discrimination a one-way street?
Well said, Ross. Can you imagine the furor if a straight person demanded that a gay site site accomodate heterosexuals? Then, monitored them and decided if they were devoting enough energy to this new site or not (one which they had no experience operating, btw).
Why is discrimination a one-way street?
And Dave, how is eHarmony “treating gays like second-class citizens” by not serving that market enthusiastically? By your reasoning, we treat non-Christians like second-class citizens. They aren’t our market. It has nothing to do with second-class anything.
And Dave, how is eHarmony “treating gays like second-class citizens” by not serving that market enthusiastically? By your reasoning, we treat non-Christians like second-class citizens. They aren’t our market. It has nothing to do with second-class anything.