OPW – Dec 15 – I've been playing around with SocialMention.com to monitor social media
mentions of dating sites. I picked some of the more distinctive names
in the internet dating industry and here are the social media results…
Strength is the likelihood that the brand is being discussed in
social media. The calculation is made by counting the number of
mentions in the last 24 hours vs the total possible number of mentions. Sentiment is the ratio of generally positive comments to generally negative comments. Passion
indicates if mentions are coming from individuals that are repeatedly
talking about the brand. So the higher this number, the more likely
that mentions are coming from the same group of people.
social media. The calculation is made by counting the number of
mentions in the last 24 hours vs the total possible number of mentions. Sentiment is the ratio of generally positive comments to generally negative comments. Passion
indicates if mentions are coming from individuals that are repeatedly
talking about the brand. So the higher this number, the more likely
that mentions are coming from the same group of people.
That’s a nice service, just like several others out there, perhaps more reach. Because spoofing sentiment in social media is so easy, I don’t trust these numbers in the least. Problem is that I bet I could send out a few hundred tweets and positive blog posts and game the system, but it is nice to be able to review commentary in a single place.
Obvious that certain brands are undertaking social media efforts.
A few people are talking about Zoosk, which gets more positive mentions with no strength and a lot of reach.
The same people are talking about OBC to counteract the negative comments.
Socialmention needs a data visualization designer to do some magic on these numbers to make it easier to grok trends and alerts.
Nice find, you should clean up the data and do monthly reports on this. Much more useful than traffic stats, which lately, are so far off as to be unreliable.
Not sure what the total possible number of mentions is?
That’s a nice service, just like several others out there, perhaps more reach. Because spoofing sentiment in social media is so easy, I don’t trust these numbers in the least. Problem is that I bet I could send out a few hundred tweets and positive blog posts and game the system, but it is nice to be able to review commentary in a single place.
Obvious that certain brands are undertaking social media efforts.
A few people are talking about Zoosk, which gets more positive mentions with no strength and a lot of reach.
The same people are talking about OBC to counteract the negative comments.
Socialmention needs a data visualization designer to do some magic on these numbers to make it easier to grok trends and alerts.
Nice find, you should clean up the data and do monthly reports on this. Much more useful than traffic stats, which lately, are so far off as to be unreliable.
Not sure what the total possible number of mentions is?
But where is
Match?
Chemistry?
PerfectMatch?
True?
Regards,
Fernando Ardenghi.
Buenos Aires.
Argentina.
ardenghifer@gmail.com
But where is
Match?
Chemistry?
PerfectMatch?
True?
Regards,
Fernando Ardenghi.
Buenos Aires.
Argentina.
ardenghifer@gmail.com
I chose names that wuld not come up in general conversation. Match is too general a word. As is Chemistry, for example. This was just a one of study, for interest. Ultimately, I’m sure a few of these sites are skewing results by taking part in the conversations. I hope they’re taking part in the conversations.
I chose names that wuld not come up in general conversation. Match is too general a word. As is Chemistry, for example. This was just a one of study, for interest. Ultimately, I’m sure a few of these sites are skewing results by taking part in the conversations. I hope they’re taking part in the conversations.
It will look more interesting to me if you have PerfectMatch on the list. 🙂
It will look more interesting to me if you have PerfectMatch on the list. 🙂