MASHABLE – Jan 29 – ManCrunch, a dating site for gay men, submitted their ad on January 18, and when they checked in again on January 22, they were told that the ad had not yet been approved and that all the spots were sold out. According to Fox News, a CBS representative told Pop Tarts that spots were still open. Officials from the dating site say that they think the process is taking so long because CBS does not want to air the ad, yet the network doesn’t want to reject it outright for fear of backlash from gay and lesbian advocacy groups. FULL ARTICLE @ MASHABLE
Gay blogs are saying that ManCrunch.com is owned by Avid Life Media, parent company of AshleyMadison.com. Clever marketing trick to get a lot of publicity without paying millions for a Super Bowl ad, but getting everyone to look at it on YouTube and talk about it.
Gay blogs are saying that ManCrunch.com is owned by Avid Life Media, parent company of AshleyMadison.com. Clever marketing trick to get a lot of publicity without paying millions for a Super Bowl ad, but getting everyone to look at it on YouTube and talk about it.
Looking at the rejection letter ManCrunch received (it’s on Mashable) it looks as though most of CBS’s concern was that it couldn’t verify ManCrunch’s credit status, meaning they’d be worried about geting paid for running the ad.
True, they also mention the creative. But the money thing seems more top of their mind.
Looking at the rejection letter ManCrunch received (it’s on Mashable) it looks as though most of CBS’s concern was that it couldn’t verify ManCrunch’s credit status, meaning they’d be worried about geting paid for running the ad.
True, they also mention the creative. But the money thing seems more top of their mind.
Jonathan, you’re exactly right about that. GoDaddy has done this for years. It’s actually quite smart guerrilla marketing. The parent site is EstablishedMen, surprised people didn’t pick that up, all I had to do was view-source on the web page.
Just watch the ad with pro-life undertones running during the superbowl. I’m sure their credit was backed from here to the moon.
Jonathan, what do you think about Fabulis Raising $625K for a gay social network? I thought Patrick Perrine was going to head in this direction, seems to make sense, ad revenue opportunities and all.
Jonathan, you’re exactly right about that. GoDaddy has done this for years. It’s actually quite smart guerrilla marketing. The parent site is EstablishedMen, surprised people didn’t pick that up, all I had to do was view-source on the web page.
Just watch the ad with pro-life undertones running during the superbowl. I’m sure their credit was backed from here to the moon.
Jonathan, what do you think about Fabulis Raising $625K for a gay social network? I thought Patrick Perrine was going to head in this direction, seems to make sense, ad revenue opportunities and all.