ADAGE – Mar 13 - The most-talked about aspect of Lady Gaga's music
video for "Telephone," which premiered Thursday night, was the product
placement. At least nine different brands make appearances in the
nine-minute music video. Several of the brands were Gaga's ideas and
did not pay to be included. A scene in which Gaga curls her hair with
Diet Coke cans was an homage to her mother, who used the exact same
grooming technique in the '70s. PlentyofFish.com, a dating site, also
makes a surprise appearance, the result of ongoing talks with Gaga's
marketing team at Universal Music to find the right
project. PlentyofFish had seen a 15% increase in search by
close of business Friday, but wasn't yet able to quantify an increase
in traffic. FULL ARTICLE @ ADAGE
Mark Brooks: Go to 4 mins 25 to see the POF product placement. (Full Disclosure: POF is a client of Courtland Brooks)
I think we are going to see more and more product placement in the entertainment industry, films already cover substantial costs doing it, looks like music is next & gaming can only follow.
I think we are going to see more and more product placement in the entertainment industry, films already cover substantial costs doing it, looks like music is next & gaming can only follow.