GUARDIAN.CO.UK – Mar 5 - Match.com has retired the cutesy "Jack and Jill" animated lovers that have fronted its advertising for the past five years in favour of a trendy couple who find love singing as an unlikely duet in a new £7m-plus campaign. Match.com, which launched in the UK in 2001 and only began advertising on TV in 2005, is kicking off the heavyweight TV campaign this weekend. It is thought to be part of a media spend this year of in excess of £7m, the amount the company spent last year. FULL ARTICLE @ GUARDIAN.CO.UK
As of last week, match.com in the UK is now nothing more than a rebranded version of the inferior DatingDirect, or Meetic to use its generic name. match.com was far superior before, and now they’ve ruined it. Less information about potential matches, shorter descriptions in profiles, fewer saved searches, and slow and inefficient moderation of profiles. The only advantage is that membership of the two sites is now combined so you don’t need to subscribe to both – anyone who does this should claim a refund for one of them.
As of last week, match.com in the UK is now nothing more than a rebranded version of the inferior DatingDirect, or Meetic to use its generic name. match.com was far superior before, and now they’ve ruined it. Less information about potential matches, shorter descriptions in profiles, fewer saved searches, and slow and inefficient moderation of profiles. The only advantage is that membership of the two sites is now combined so you don’t need to subscribe to both – anyone who does this should claim a refund for one of them.