PAID CONTENT – Apr 28 – Match.com
has sent letters to several rival dating sites demanding that they stop
circulating what the company considers to be false statistics about
their services. “There are a number of players in the space who are
really just trying to ‘get theirs’ and they make wild and misleading
and unsupported claims on a regular basis on their sites, in their
online advertising,” says Match.com
CEO Greg Blatt. He declined to name sites other
than PlentyOfFish, saying he didn’t want to give those competitors the
“PR benefit” of naming them. FULL ARTICLE @ PAID CONTENT
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