Website: www.meetic.com
Company profile: MEETIC is the leading European dating agency. Offering two different services – dating and matchmaking with Meetic and Meetic Affinity mainly – in 16 European countries (France, Belgium, Switzerland, Luxembourg, Italy, Spain, Austria, Sweden, Finland, Denmark, the United Kingdom, Germany, Portugal, Poland, Norway and the Netherlands) and Latin America, MEETIC is available in 13 languages. With 945,000 subscribers, and following the buyout of the European activities of its competitor Match.com (the US group IAC and global leader), MEETIC is currently the benchmark for online dating in Europe. It is in particular thanks to a dynamic online recruitment policy that MEETIC has been able to become market leader, across Europe.
Date started: November 2001
Current CEO: Alexandre Lubot (since July 2013)
Past CEOs: Marc Simoncini (founder of the company)
Revenue: results for Q3 2013 (for first 9 monts of 2013): EUR 126.1M; increased by 2,7% (OPW, Oct 2013)
Owners: IAC has 87,5% control
Numbers of employees: 167 (Crunchbase, June 2010)
Based in: BP 109, 92106 Boulogne Cedex, France
Email: http://www.meetic.com/help/contact_ex_v.php?type=2
History, acquisitions & partnerships:
November 2015 – Dating site Meetic has launched a new Meetic Wear App.
October 2013 – Meetic Acquires e-kontakt In Sweden, Norway And Denmark
September 2013 – Match.com Increases Its Stake In Meetic From 80.8% To 87.5%
May 2013 – Meetic has acquired the assets of Pastas Party, the leading French website for singles events.
February 2013 – Meetic Bought Swedish Dating Site SprayDate
December 2012 – Meetic has signed an agreement for the acquisition of Massive Media, the company behind Twoo.com
February 2010 – Meetic and Match.com, a subsidiary of IAC, signed a strategic agreement to create a joint venture in Latin America (Meetic’s Brazilian site, ParPerfeito)
June 2009 – Meetic has signed a partnership agreement with Microsoft’s MSN portal, which will see MSN provide Meetic’s dating and matchmaking services to customers in 12 European countries
February 2009 – Meetic acquired Match.com Europe for €5M (IAC sold 100% of the stock of the entity that houses Match.com’s European operations for an approximate 27% stake in Meetic)
January 2008 – Meetic joined Ethoca’s global network of businesses aiming to expand their customer base and increase profits
June 2008 – the launch of Meetic Affinity, its new matchmaking site.
Year 2007 – Meetic acquired Dating Direct for £30m, Meetic has also signed an agreement for the acquisition, from the same shareholders, of Chemistry.co.uk which organizes UK singles events.
November 2007 – Meetic buys Germany’s Neu.de matchmaking site with 26,000 subscribers for 25 million euros ($36.83 million) in cash.
October 2007 – Meetic has signed a distribution agreement with AOL to become the exclusive dating channel on several European portals of Time Warner Inc’s Internet division.
October 2007 – Meetic officially has acquired 60% of FC&CO’s capital and its voting rights for 3 million euros. FC&CO publishes Cleargay, the largest gay dating site in France, which has 5,000 subscribers and recorded 750,000 euros in revenue last financial year
October 2007 – Meetic, the world’s second-largest online dating service, will launch PeexMe. This latest social network will focus mainly on members’ photos and will use an ad-supported model on its free access, premium membership, and mobile subscription services
Year 2007 – Meetic acquired Yeeyoo
July 2006 – Meetic launched a localized Chinese site called “Mi Tang,” or “Sweetie” in English.
February 2006 – Meetic has acquired LEXA.nl, one of the largest dating sites in the Netherlands, for $13.6 million.
Ad agency: October 2009 – Smart AdServer
Year 2008 – Launch of the summer advertising campaigns in Germany, the UK
and for Meetic Affinity in France
Promotion Channels Used: affiliate programs – Dating Direct: direct affiliate program, 50% per sale, £2,5 per lead
– Meetic Financials (under Match Group since 2011)
Meetic news on OnlinePersonalsWatch.
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