Website: www.snap-interactive.com
Company profile: SNAP Interactive, Inc. provides online dating applications on social networking Websites. New York-based SNAP Interactive, Inc. originally launched stand-alone online dating site IamFreeTonight.com in 2006. Then came the May ‘07 Facebook® Platform launch – SNAP recognized this as an extraordinary opportunity to acquire users at little to no cost and immediately shifted its focus to building dating applications on Social Networking websites. Today SNAP has 8 total applications across Facebook, MySpace, Hi5 and Bebo. Its brands “Are You Interested”, “Meet New People” and “Flirt With Me” have over 16 million total users and receive in excess of 1 million visits per day.
Date started: 2004 – Snap Interactive, Inc. was incorporated in 2004. The company was
formerly known as eTwine Holdings, Inc. and changed its name to Snap
Interactive, Inc. in 2007.
Current CEO: Clifford Lerner (since 2005)
Past CEOs: Darrell Lerner – founder of eTwine Holdings, Inc.
Traffic: Snap-Interactive.com: too low to be listed (Compete, June 2015)
AYI.com: 230,712 unique visitors (-dtto-)
The Grade: traffic to low to be listed for now (-dtto-)
Revenue: latest numbers available under this link
Owners: SNAP Interactive
Numbers of employees: 39 (Crunchbase, August 2014)
Based in: NY, USA
363 7th Avenue
13th Floor
New York, NY 10001
Email: contact@snap-interactive.com
Phone: (516) 942-2030
Annual advertising budget: Advertising and marketing expense for the three months ended March 31, 2010 was $829,416 (May 2010, OPW article)
Promotion Channels Used: affiliate programs
History:
February 2015 – Snap Interactive announces $3M senior secured convertible note financing
November 2014 – The Grade, a free matchmaking app that launched
May 2014 – bus dev agreement with Match.com extended for 3 more months
March 2014 – Alex Harrington, former MeetMoi CEO joins Snap Interactive as COO
December 2013 – Snap partners with Match.com
March 2013 – AreYouInterested rebranded as AYI.com
September 2011 – Snap Launches Mobile Web Version of AreYouInterested.com
February 2010 – Are You Interested introduces virtual gift store. CEO Clifford Lerner said the app. is raking in “a couple thousand dollars a day” just from gift purchases starting at $1.25 for a heart, to $20 for a picture of an engagement ring or gold bricks.
November 2009 – SNAP Interactive launches a new GPS-based chat feature on its Are You Interested? iPhone mobile dating app.
June 2009 – SNAP Interactive, Inc. announced today that it has substantially upgraded its Are You Interested?’ iPhone™ dating application in recent weeks, and has made several key integrations to expand access to the application and increase the overall product offering.
May 2009 – SNAP Interactive announced the beta launch of AreYouInterested.com, a stand-alone online dating website incorporating a Facebook Connect integration. Users can login to AreYouInterested.com with their Facebook identity and allow the site to access the member’s existing Facebook profile information
March 2009 – SNAP Interactive Launches iPhone Dating App. ‘Are You Interested?’ app is now available for download in iPhone app store.
March 2009 – SNAP Interactive Prepares for Additional Growth Through Office Move and Operational Consolidation
January 2009 – SNAP Interactive Enables Future Growth by Doubling Programming Capacity
December 2008 – Snap Interactive Makes Global Debut Through EQUITIES Magazine Feature Article
November 2008 – SNAP Exceeds 15 Million Users on Facebook® Platform
November 2008 – Snap Interactive’s Rapid Growth Subject of Feature Article on Small Cap Leader Knobias.com
October 2008 – SNAP Interactive Recaps Major Milestones to Date and Provides Operational Outlook
July 2008 – SNAP’s largest application, ‘Are You Interested’ which was launched on August 14, 2007 has over 10m installations as of July 7th, 2008, compared to over 6,000,000 installations on December 31, 2007. SNAP’s second application, ‘Meet New People’ has over 3.3m installations as compared to approximately 800,000 as of December 31, 2007.
April 2008 – SNAP Interactive, a provider of dating applications for social networks, has launched “Are You Interested” and “Flirt With Me” on MySpace.
January 2008 – SNAP Interactive’s Applications Surpass 9 Million Users on Facebook® Platform
December 2007 – eTwine Holdings, Inc. Announces Name Change to SNAP Interactive, Inc. and Symbol Change to STVI
December 2007 – SNAP Interactive’s Applications Surpass 5 Million Users on Facebook Platform
November 2007 – SNAP to Support New OpenSocial APIs
October 2007 – eTwine’s Application Surpasses 2 Million Users on Facebook(R) Platform
September 2007 – eTwine’s Facebook Application Exceeds 750,000 Users in 4 Weeks
December 2006 – IamFreeTonight.com Brings the ‘Wingman’ Concept Online
November 2006 – eTwine Holdings Announces Financing With Dutchess Private Equities for up to $10 Million
November 2006 – eTwine Holdings Launches Unique New Online Dating Website IamFreeTonight.com
October 2006 – Online Dating Company eTwine Holdings, Inc. Begins Trading Under Symbol ETWI
SNAP Interactive news on OnlinePersonalsWatch
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