WSJ – July 15 - FriendFinder Networks has made a proposal to acquire Playboy Enterprises, Inc. for $210 million. FriendFinder Networks owns over 30 000 web sites with over 350M registrants in 180 countries, offering a wide variety of online services. With ~200,000 affiliates in its network, FriendFinder Networks maintains one of the world's largest internet affiliate programs, providing the Playboy brand the ability to help extend its global reach.
The full article was originally published at WSJ, but is no longer available.
This deal was several years in the making.
This deal was several years in the making.