GUARDIAN.CO.UK – July 4 – Grindr brought gay men together via the iPhone. Grindr 2.0 will aim at the straight sex market Grindr is the brainchild of Joel Simkhai. It took him six months and $5,000 to build Grindr, with the help of a Danish app developer and a friend who was an expert in branding, marketing and design. The rapid success of Grindr is prompting Simkhai to launch a straight version. "This notion of: 'Who is around me? Who is in this room now? Who else is like me?' – this is not just a gay thing. Gay men don't have the monopoly on loneliness and isolation." He says he gets more requests for this from women than from straight men. FULL ARTICLE @ GUARDIAN.CO.UK
