AD AGE – Aug 18 – eHarmony is reaching out to media
agencies at several major holding companies for its $85M U.S.
media planning and buying account. According to industry executives, a
preliminary set of meetings will be held over the next three weeks with
media shops from Omnicom Group, WPP, Publicis Groupe and Interpublic
Group of Cos. eHarmony spent a total of $85.4M in domestic measured
media
in 2009, according to Kantar Media. In late June, eHarmony awarded WPP's
MEC its $35M
digital-media-planning and -buying business. In recent years it has
expanded its services beyond dating, launching a wedding site,
ProjectWedding.com, and a parenting site, JustMommies.com. FULL ARTICLE @ AD AGE
