TIME – Aug 19 – Michael Dunn, a psychology researcher at the
University of Wales Institute, has released a study
that he insists renders the cougar craze a "myth." After examining the
age preferences expressed in 22,400 singles ads on dating sites, he
found no
sizable cohort of women seeking younger men. A 2003 study by the
American Association of Retired
Persons (AARP) found two-thirds of U.S. men 40+ were dating younger
women, and 34% of 40+ women
were dating younger men. And 35% said they preferred it to dating
same-age or older men. But Rich Gosse, executive producer of
CougarEvents.com,
said his business wouldn't be growing. Gosse, author of his own book on
the subject, The Cougar Imperative,
acknowledges that Dunn's website research is probably accurate. But
"What's changed so dramatically in the past few years is how
much more open women are to the possibility of looking for younger men,
and vice versa," says Gosse. FULL ARTICLE @ TIME

oh dear, another lovely fantasy discarded like an old soiled rag. what is it with these university folk and their pointless research topics. are they saying this cougar malarkey is all a load of PR hype?
oh dear, another lovely fantasy discarded like an old soiled rag. what is it with these university folk and their pointless research topics. are they saying this cougar malarkey is all a load of PR hype?
Women are in their sexual prime in their early 40s, men in their early 20s. The cougar niche seems like a great niche on that point alone.
Women 40+ and guys in their early 20s have to fight dating ste male:females ratio inequities. Its great if we can pair up these two demographics to even up the inequities. Demi Moore and Ashton Kutcher are the poster children of this niche, of course.
Women are in their sexual prime in their early 40s, men in their early 20s. The cougar niche seems like a great niche on that point alone.
Women 40+ and guys in their early 20s have to fight dating ste male:females ratio inequities. Its great if we can pair up these two demographics to even up the inequities. Demi Moore and Ashton Kutcher are the poster children of this niche, of course.