BUSINESS INSIDER – Aug 2 – How About We, a months-old dating service built around proposing and accepting specific date ideas, has been generating an impressive amount of buzz. How About We is a company you should actually pay attention to. Here's why:
– Differentiation. As crowded as the dating industry is, there hasn't been much innovation in the nature of the basic product.
– Great additional revenue possibilities. This featured date proposal takes place at a restaurant for which Groupon-clone BuyWithMe is currently offering a coupon.
– Investors like it.
– There's an obvious early exit. This service has plenty of natural buyers if it catches on.
– Social media. How About We lends itself much more readily to user-driven distribution through social networks.
FULL ARTICLE @ BUSINESS INSIDER