OPW – Sep 17 – Europe has a high concentration of users with significant disposable income. The dating world in each market is dominated by 1 or 2 major players with no niche sites which creates a big opportunity. Niche dating sites require less members to be viable, the critical mass is ~3K-5K members and there is a low cost of acquisition per member, according to Mark Harrison. However VAT is a major expense in Europe (18-25%). "To legally avoid VAT, don't do business with companies from your home country", advised Mark.
Dating Factory is a white label dating provider offering a complete dating solution – from promoting other sites on the platform to creating a mainstream or niche dating site of your own and having other affiliates promote it for you. – Mark Harrison, VP Sales of DatingFactory.