THE PARADIGM SHIFT – Sep 30 – Here is a 50+ page report ComsCore did on the industry. Plentyoffish produces more dates per user than any other site, and people say Plentyoffish has the best matching system in the industry. POF has the highest proportion of active users, but eHarmony and Match have higher overall aided awareness levels.
The full article was originally published at The Paradigm Shift, but is no longer available.
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There are over 50 pages, you might want to read it.
There are over 50 pages, you might want to read it.
That report clearly shows:
* The daters who pay for Match/Chemistry (revenue: USD 350 million) and eHarmony (revenue: 280 million) are nearly the same ones who want to use PlentyOfFish for free.
Slide # 9.
* The Online Dating Market remains enormous.
Slides # 9, 36, 37 and 47.
* The people involved in that U.S. Dating Survey say PlentyofFish is for casual dating (short term relationships); Chemistry and eHarmony are seen for serious dating (long term relationships)
“Dislikes include the perception that the match results are weak, the site (PlentyofFish) has poor quality people, and that there are too few contacts.”
Slides # 23, 14 and 33.
* It confirms Online daters always opt for sameness (when they search) more often than chance would predict.
Slide # 19.
* PerfectMatch IS NOT mentioned in that report.
* The report does not mention the former PlentyOfFish Chemistry Predictor, nor the actual PlentyOfFish Marriage Predictor. They are both FLAWED compatibility matching proposals for long term relationships.
* “Research Objectives:
– To establish the percentage of marriages and long-term relationships that were
formed as a result of matches from online dating websites.”
Slide # 3.
but I have not seen any number in all the report, any success rate indicator.
That report clearly shows:
* The daters who pay for Match/Chemistry (revenue: USD 350 million) and eHarmony (revenue: 280 million) are nearly the same ones who want to use PlentyOfFish for free.
Slide # 9.
* The Online Dating Market remains enormous.
Slides # 9, 36, 37 and 47.
* The people involved in that U.S. Dating Survey say PlentyofFish is for casual dating (short term relationships); Chemistry and eHarmony are seen for serious dating (long term relationships)
“Dislikes include the perception that the match results are weak, the site (PlentyofFish) has poor quality people, and that there are too few contacts.”
Slides # 23, 14 and 33.
* It confirms Online daters always opt for sameness (when they search) more often than chance would predict.
Slide # 19.
* PerfectMatch IS NOT mentioned in that report.
* The report does not mention the former PlentyOfFish Chemistry Predictor, nor the actual PlentyOfFish Marriage Predictor. They are both FLAWED compatibility matching proposals for long term relationships.
* “Research Objectives:
– To establish the percentage of marriages and long-term relationships that were
formed as a result of matches from online dating websites.”
Slide # 3.
but I have not seen any number in all the report, any success rate indicator.
So, following Fenando’s comment, would it mean that users of free sites are looking more for short term relationships and users who pay are looking for longer term? Interesting.
So, following Fenando’s comment, would it mean that users of free sites are looking more for short term relationships and users who pay are looking for longer term? Interesting.
Money can buy you Love then … ?
Interesting.
x-) ;-p
Money can buy you Love then … ?
Interesting.
x-) ;-p