SETH GODIN'S BLOG – Oct 17 – Many marketers are able to sell their wares by making us dissatisfied with what we already have. It's not that far from, "This will make you happy!" to "You're unhappy/ugly/lonely/using obsolete technology, better buy this which will help fix the problem." FULL ARTICLE @ SETH GODIN'S BLOG
Mark Brooks: Daters are more choosy these days. Why? Just have a look at this picture! Magazines run glossy ads with pictures of women, and men, with unobtainable physiques. This is a major problem for our personal satisfaction levels. Firstly, we feel like we're inferior because we look nothing like the images we see in magazines. i.e. I don't have 'cut' abs. Secondly, I think many singles aspire to meeting people like the ones they see in magazines. Forget it! They don't exist.
Is this good or bad for the idating industry?
