"Thank you from Aaron and Brian, the co-founders of HowAboutWe. Thanks for proposing amazing dates. For your feedback. Your motivating support. And for giving this idea a chance. For real — thanks. You've propelled us forward, and this month, we announced having raised money, which has allowed us to recruit an amazing team (intros coming soon) and get a real office – no more coffee shops or karaoke bars. You may have noticed some changes on the site already, like being able to propose dates right from your homepage. Or being able to share dates you've proposed on Facebook. Many more are coming. And we're excited to keep you posted. As always, please keep the feedback coming. It's invaluable."
I think this personal approach works well. From my sales background, I remember a phrase, "people buy from people." In the personals business, that's just as true. When was the last time you pushed out an email to your users that showed that your idating company is staffed by real people? - Mark Brooks
Re: “When was the last time you pushed out an email to your users that showed that your idating company is staffed by real people? ”
Umm, we do this every day. Have done for the last 11.5 years we’ve been online.
Who doesn’t send personalized emails to their members?
Re: “When was the last time you pushed out an email to your users that showed that your idating company is staffed by real people? ”
Umm, we do this every day. Have done for the last 11.5 years we’ve been online.
Who doesn’t send personalized emails to their members?
I like the idea of focusing on events, and it gets rid of the awkwardness of finding the right person and then planning a date. In some ways, the event is more fun despite of whoever the date may be, and a shared-experience would increase attraction. But on the flip side, since the site has more women, are these women interested in going to events because of safety (and avoiding creeps) or do they want a richer man who can afford fancy dates? Probably a little of both, since women are more driven by what a man can do/share with her. But it forces the Men to think more about planning and going on dates, instead of being lazy and just thinking about “one” thing.
I like the idea of focusing on events, and it gets rid of the awkwardness of finding the right person and then planning a date. In some ways, the event is more fun despite of whoever the date may be, and a shared-experience would increase attraction. But on the flip side, since the site has more women, are these women interested in going to events because of safety (and avoiding creeps) or do they want a richer man who can afford fancy dates? Probably a little of both, since women are more driven by what a man can do/share with her. But it forces the Men to think more about planning and going on dates, instead of being lazy and just thinking about “one” thing.