ADWEEK – Jan 17 – eHarmony has chosen to replace incumbent, Ocean Media, with OMD to handle its media chores. The transition will take place over the next 90 days. The 10 year old matchmaking company spends approximately $90 million a year on advertising according to ad tracker Kantar Media. Neither eHarmony, nor OMD would comment on the deal. eHarmony is estimated to have generated $250 million in revenue in 2009.
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