MARKETWIRE – Jan 3 – The 8th Annual Internet Dating Conference will discuss various methodologies of online dating consumer purchasing. iDate2011 will be held on January 19-21, 2011 at the Miami Beach Convention Center. The keynote session is led by Dr. Raj Raghunathan, Professor at the University of Texas at Austin: McCombs School of Business. Dr. Raghunathan conducts research in affect and decision making, hedonic and utilitarian consumption with a focus on consumer behavior. Using psychology, behavioral sciences, decision theory and marketing, important interrelationships between affect and consumption behavior will be unveiled. These principles affect online dating purchasing subscriptions. FULL ARTICLE @ MARKETWIRE
