MARKETING WEEK – Jan 7 – Match is launching documentary-style series of advertisements to promote its MatchAffinity.com relationship service. The “Going the Distance” TV campaign launches 1 February and will combine non-scripted documentary footage filmed throughout the month of January. MatchAffinity.com suggests compatible relationship matches based on results of an in-depth affinity test and was added to the Match brand portfolio in 2005. It has ~10 M users. Match says it has 50-60% of the UK online dating market share across its brands which include Match.com and Dating Direct. FULL ARTICLE @ MARKETING WEEK
Mark Brooks: Match Affinity is Europe focused and was Meetic's effort at a personality profiling site. A la Chemistry.com, in the USA.
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Match says it has 50-60% of the UK online dating market share across its brands
What are they smoking? Vast majority of the UK uses plentyoffish to date not match.com according to that article and hitwise and comscore.
Match says it has 50-60% of the UK online dating market share across its brands
What are they smoking? Vast majority of the UK uses plentyoffish to date not match.com according to that article and hitwise and comscore.