FORBES – Feb 11 – Ashley Madison, the Match.com for adulterers with 8.5M users globally, is owned by Avid Life. Avid Life had $60M in revenue this year and $20M in profit, almost all of it from Ashley Madison. The site made a stink this year about its ads being banned during the Superbowl, as it has in previous years. One way the company may have gotten around this in the past is through guerilla advertising: slyly placing ads inside anti-Ashley Madison campaigns, like MyMarriageMatters.org — a marriage promotion website run by a divorce lawyer. One monogamy-supporting blogger traced an email address affiliated with the site back to Avid Life. This Marriage Matters ad arguably does more to show off Ashley Madison than to promote the sanctity of marriage. FULL ARTICLE @ FORBES
See all posts on AshleyMadison