MASHABLE – Feb 2 – Match.com had acquired OkCupid for $50M in cash. "Our goal is that the acquisition will have no effect whatsoever,” CEO Sam Yagan said, saying that no positions will change within the company, and that it will continue full-steam ahead as usual — sans censorship or fees. Yagan says it will be releasing a location-aware app in the coming months, as well as a new OkTrends piece. FULL ARTICLE @ MASHABLE
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You can bet that building OKCupid will not be a priority for Match. They would surely be more interested in the brain power at OKCupid. They’ve done a great job with PR, and social media.
Mark Brooks
OnlinePersonalsWatch
usa 212-444-1636 / uk 020-8133-1835
You can bet that building OKCupid will not be a priority for Match. They would surely be more interested in the brain power at OKCupid. They’ve done a great job with PR, and social media.
Mark Brooks
OnlinePersonalsWatch
usa 212-444-1636 / uk 020-8133-1835
It seems like the missions of OKCupid and Match are directly opposing. OkCupid seems to be about maximizing value at no cost, but Match is about maximizing Revenue while charging an acceptable amount. The only difference seems to be how to satisfy casual and marriage-minded daters.
It seems like the missions of OKCupid and Match are directly opposing. OkCupid seems to be about maximizing value at no cost, but Match is about maximizing Revenue while charging an acceptable amount. The only difference seems to be how to satisfy casual and marriage-minded daters.