TIMES OF INDIA – Mar 7 – Trends are changing in the great Indian wedding bazaar. Gone is the rebelliousness of the 1980s and the 1990s, when the young and carefree defied parents to follow their heart to the altar. In the last few years, eligible youngsters and their families are not at loggerheads over weddings any more, said Anupam Mittal, CEO of Shaadi.com. Mittal founded the matrimonial site in 1996. The site currently has 20M users, of which 70% are Indians based in the country. The site claims 1.3M success stories, and is used by 65% men and 35% women. "Compatibility has become more important." Mittal said.
The full article was originally published at Times of India, but is no longer available.
Compatibility is always important. That’s the mainstay of matchmaking. Parents knows their kids the best. Sites endeavor to use real or in some cases supposed science to get to know singles better, and automate the matchmaking process.
Compatibility is always important. That’s the mainstay of matchmaking. Parents knows their kids the best. Sites endeavor to use real or in some cases supposed science to get to know singles better, and automate the matchmaking process.
True, the mindset of the Indian society is changing and so are the wedding trends.
True, the mindset of the Indian society is changing and so are the wedding trends.